Tourism Digital Marketing Essentials
Build the skills that your tourism & hospitality businesses needs to take control of your digital guest experience and unlock new opportunities.
We've crammed tons of powerful frameworks, tactics, and real-world case studies into each short, easy-to-follow video lesson.
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Complete Module 1 today. No Credit card required.
Become a more effective Tourism Marketer
Practical Exercises
Each hands-on exercise and downloadable template combines to create a plan that will keep you on track and focus your efforts on the outcomes that matter.
Tailored Marketing Plan
Our guided process helps you build your own digital marketing strategy that you can use to accomplish your organization’s goals.
Real examples from tourism brands
Learn what’s working today from real-world examples.
Built for today's channels & tools
Every lesson focuses on a specific tactic that you can add to your skillset.
Personalized Feedback
Receive detailed insights tailored to your work to help you grow and succeed in your learning journey.
Learn any time, anywhere
Watch each video lesson on-demand in just 5 to 20 minutes on your phone, laptop, or tablet.
Skills You'll Develop
How to use SEO to reach more visitors
How to create (and automate) emails that guests want to open
How to reach your guests with effective digital advertising
How to build win-win relationships with influencers and content creators
How to develop briefs to create outstanding content
How to execute your content strategy without feeling overwhelmed
Benefits you can use today
Build a foundation of skills that you can use to adapt to today's (and tomorrow's) rapidly-evolving digital opportunities.
Custom Marketing Plan
You'll walk away with a marketing plan built specifically for your business' needs
New Tools & Tactics
Introduce new opportunities for your business, and add new skills to your resumé
Professional Certificates
Add internationally recognized certificates to LinkedIn, or to your home office wall 😉
How it Works
Develop your skills
Reinforce your knowledge
Earn your certificate
What to expect
This series of lessons will guide you through key principles, tactics, and best practices of digital marketing for tourism.
On-demand videos & exercises
Practical lessons & real-world case studies
Your own custom marketing plan
Professional Certificate
Get certified in 6 weeks or less
$995 CAD
What makes this course different?
We've designed everything in this course to be learner-friendly, engaging, and applicable to today's unique challenges and opportunities.
The Tourism Digital Marketing Essentials Course has been designed by some of North America’s foremost tourism marketing experts on a mission to equip industry professionals with foundational skills and understanding of leading digital marketing tools, tactics, and strategies so you can execute at a high level, cut through the noise, and focus on driving — and measuring — results.
As marketers ourselves, we know you don’t have time to sit in long, University-style lectures, but you don’t want to compromise on the quality of your training. So, we’ve created this series of short, memorable, and actionable videos that you can fit into your schedule whenever you have a few minutes.
We focused on creating extremely high quality learning materials, and worked with a world-class video production team to make your learning experience more accessible, straightforward, and engaging.
Most of all, we believe that digital marketing is essential for all tourism organizations — regardless of size, skills, or resources — so we’ve built this course to be engaging and rewarding for everyone.
As marketers ourselves, we know you don’t have time to sit in long, University-style lectures, but you don’t want to compromise on the quality of your training. So, we’ve created this series of short, memorable, and actionable videos that you can fit into your schedule whenever you have a few minutes.
We focused on creating extremely high quality learning materials, and worked with a world-class video production team to make your learning experience more accessible, straightforward, and engaging.
Most of all, we believe that digital marketing is essential for all tourism organizations — regardless of size, skills, or resources — so we’ve built this course to be engaging and rewarding for everyone.
Fast-paced video lessons
Develop new skills in minutes, not hours
Practical Case Studies
Learn from real-world examples, not theories created for a textbook
Guided Learning, On-Demand
Learn and earn your certificates at your own pace
Syllabus
Intro-Intermediate
Skill Level
11
Lesson Modules
60
Short, easy-to-follow Video Lessons
11
Guided activities
eLearningU Tourism Digital Marketing Certificate
At the end of each lesson, you will have the opportunity to complete a practical activity and quiz to reinforce your knowledge. After completing all lessons and evaluations, you will leave with your own marketing plan, and a Certificate that highlights your accomplishment.
Meet your instructor
Conner Galway
President, eLearningU; Junction Consulting
Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy, and consults with organizations that are looking to capitalize on digital opportunities.
Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author
Take your business and career to the next level
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Frequently Asked Questions
How much does it cost?
You can enroll today for $995 CAD (including applicable taxes) or choose a payment plan of $332 per month for 3 months.
Do I need to attend lessons live?
No. All lessons are available on-demand, so you can fit them into your schedule whenever is best for you.
How long are the videos?
Each module contains 5-10 videos, and each video is between 2-25 minutes.
How long will it take to complete the course?
You can take as much or as little time as you need, but we estimate that you'll need 1-2 hours per module to watch the lessons and complete the exercises. Many Learners find that 3-6 weeks is their sweet spot.
Can I complete it in less time?
Through feedback from our own learners, we've found that 2 modules per week allows for stronger retention of the information, and even time to put the lessons into action right away without getting overwhelmed, but if you're on a roll we encourage you to take as much or as little time as you need.
How do I get my certificate?
Once you complete all quizzes and practical exercises, including the Capstone Evaluation (don't worry - it's not as scary as it might sound), you can enter your information to download your personalized eLearningU Certificate of Completion.
Can I enroll my team/organization?
Absolutely! Contact us at support@elearningu.com for group pricing or visit our Partner Page for more info.
I have more questions!
Great! Reach out to us any time at support@elearningu.com. We're here to help.
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