Certificate Course 

Tourism Digital Marketing Essentials

Build the skills that your tourism & hospitality businesses needs to take control of your digital guest experience and unlock new opportunities.

We've crammed tons of powerful frameworks, tactics, and real-world case studies into each short, easy-to-follow video lesson.
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Complete Module 1 today. No Credit card required.

Become a more effective Tourism Marketer

This course uses real-world examples and gives specific advice about what travellers are looking for.

You'll learn how your business can take advantage of digital opportunities, whether you have a full marketing department, or you're a "solopreneur" with an already full calendar.

Practical Exercises

Each hands-on exercise and downloadable template combines to create a plan that will keep you on track and focus your efforts on the outcomes that matter.

Tailored Marketing Plan

Our guided process helps you build your own digital marketing strategy that you can use to accomplish your organization’s goals.

Real examples from tourism brands

Learn what’s working today from real-world examples.

Built for today's channels & tools

Every lesson focuses on a specific tactic that you can add to your skillset.

Personalized Feedback

Receive detailed insights tailored to your work to help you grow and succeed in your learning journey.

Learn any time, anywhere

Watch each video lesson on-demand in just 5 to 20 minutes on your phone, laptop, or tablet.
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Skills You'll Develop

Each module focuses on critical digital marketing skills for tourism marketers.

Week 1

How to build a digital strategy for your own business

 

How to develop a guest-centric website that converts

Week 2

How to use SEO to reach more visitors

 

How to create (and automate) emails that guests want to open

Week 3

How to create and distribute engaging content

 

How to choose the right social media channels to reach your guests

Week 4

How to reach your guests with effective digital advertising

 

How to build win-win relationships with influencers and content creators

Week 5

How to leverage reviews and User-Generated-Content

 

How to make sense of Google Analytics and social media reports

Week 6

How to develop briefs to create outstanding content

 

How to execute your content strategy without feeling overwhelmed

Week 6+

You're now an eLearningU and EIG Business School certified digital marketer!

Use your new skills to attract visitors, elevate your digital guest experience, or land an interview for the job you've been dreaming of.

I highly recommend the Tourism Digital Marketing Course from eLearningU. The course is very specific to the tourism industry, making it more effective and valuable than a general overview of digital marketing tactics.

It’s relevant and relatable for any business in the tourism industry and you’ll end up with a digital plan that makes sense for your specific business that’s attainable and impactful
— Kerstin Auer, Echo Valley Ranch & Spa

Benefits you can use today

Build a foundation of skills that you can use to adapt to today's (and tomorrow's) rapidly-evolving digital opportunities.

Custom Marketing Plan

You'll walk away with a marketing plan built specifically for your business' needs

New Tools & Tactics

Introduce new opportunities for your business, and add new skills to your resumé

2 Professional Certificates

Add internationally recognized certificates to LinkedIn, or to your home office wall 😉

How it Works

Develop your skills

Learn from quick, advice-packed videos that not only introduce tactics, tools, and concepts, but follow through with why it matters and how to put it into practice immediately.
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Reinforce your knowledge

Complete quizzes and templated exercises that build on each other to create your own marketing plan that you can use for your business right away.
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Earn your certificates

Once you've completed the course and developed your own practical marketing plan, you'll earn two certificates from eLearningU and EIG Business School.
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What to expect

This series of lessons will guide you through key principles, tactics, and best practices of digital marketing for tourism.

On-demand videos & exercises

Practical lessons & real-world case studies

Your own custom marketing plan

2 Professional Certificates

Get certified in 6 weeks or less

COURSE FEE

$995 CAD

I am always looking for ways to expand my knowledge on the ever-changing tourism market. With eLearningU’s Digital Tourism Marketing Course, not only was I able to access valuable information from their captivating lessons, but also able to complete said lessons on my own time.

This course is great for both new to the tourism marketing sector, and those that would like to advance their understanding. Thanks eLearningU!
— Mallery Barnett, Web & Social Media Coordinator, Kelowna Museums

What makes this course different?

We've designed everything in this course to be learner-friendly, engaging, and applicable to today's unique challenges and opportunities.
 The Tourism Digital Marketing Essentials Course has been designed by some of North America’s foremost tourism marketing experts on a mission to equip industry professionals with foundational skills and understanding of leading digital marketing tools, tactics, and strategies so you can execute at a high level, cut through the noise, and focus on driving — and measuring — results.

 As marketers ourselves, we know you don’t have time to sit in long, University-style lectures, but you don’t want to compromise on the quality of your training. So, we’ve created this series of short, memorable, and actionable videos that you can fit into your schedule whenever you have a few minutes.

 We focused on creating extremely high quality learning materials, and worked with a world-class video production team to make your learning experience more accessible, straightforward, and engaging.

 Most of all, we believe that digital marketing is essential for all tourism organizations — regardless of size, skills, or resources — so we’ve built this course to be engaging and rewarding for everyone.

Fast-paced video lessons

Develop new skills in minutes, not hours

Practical Case Studies

Learn from real-world examples, not theories created for a textbook

Guided Learning, On-Demand

Learn and earn your certificates at your own pace

Syllabus

Intro-Intermediate

Skill Level

11

Lesson Modules

60

Short, easy-to-follow Video Lessons

11

Guided activities

eLearningU Tourism Digital Marketing Certificate

At the end of each lesson, you will have the opportunity to complete a practical activity and quiz to reinforce your knowledge. After completing all lessons and evaluations, you will leave with your own marketing plan, and a Certificate that highlights your accomplishment.
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EIG Business School Certificate

Through our partnership, Learners who successfully complete the Tourism Digital Marketing Essentials course will receive two certificates, including one issued by the EIG School of Business.

EIG is an international school that specializes in Business, Marketing, Digital Economy, Social Sciences, and Innovation. Founded in 1992, EIG's mission has always been to make lifelong learning available to professionals through high quality, accessible programs. They currently operate in 4 countries, on 3 continents, and were named to Bloomberg's list of Best Business Schools in Europe.
Meet your instructor

Conner Galway
President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author

Take your business and career to the next level

The Tourism Digital Marketing Certificate course from eLearningU proved incredibly valuable. The skills I gained helped me take on more responsibilities at work, leading to a raise. I also successfully started my own part-time digital marketing business, applying what I learned. 

I would absolutely recommend eLearningU to others in the tourism field. The courses offer practical knowledge that can help operators strengthen their businesses and be more successful. The program has helped me grow both personally and professionally, and I believe it can do the same for those interested in advancing their careers.
— Cheryl Eardley, Economic Development Manager, Huu-Ay-Aht First Nations

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Frequently Asked Questions

How much does it cost?

You can enroll today for $995 CAD (including applicable taxes) or choose a payment plan of $332 per month for 3 months.

Do I need to attend lessons live?

No. All lessons are available on-demand, so you can fit them into your schedule whenever is best for you.

How long are the videos?

Each module contains 5-10 videos, and each video is between 2-25 minutes.

How long will it take to complete the course?

You can take as much or as little time as you need, but we estimate that you'll need 1-2 hours per module to watch the lessons and complete the exercises. Many Learners find that 3-6 weeks is their sweet spot.

Can I complete it in less time?

Through feedback from our own learners, we've found that releasing 2 modules per week allows for stronger retention of the information, and even time to put the lessons into action right away without getting overwhelmed.

How do I get my certificates?

Once you complete all quizzes and practical exercises, including the Capstone Evaluation (don't worry - it's not as scary as it might sound), you can enter your information to download your personalized eLearningU Certificate of Completion. Your EIG Business School certificate will be mailed within 2-6 weeks.

Can I enroll my team/organization? 

Absolutely! Contact us at support@elearningu.com for group pricing or visit our Partner Page for more info.

I have more questions!

Great! Reach out to us any time at support@elearningu.com. We're here to help.