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January 6, 2026

Inside the TikTok Playbook of Top Tourism Brands

TikTok is the fastest-growing social platform and a major source of travel inspiration, but how can tourism brands actually use it?

We asked Zoë Weldon, the creative mind behind Destination BC’s @SuperNaturalBC account and founder of marketing agency Seekerloverdreamer, to share how tourism brands can start from zero and build real results on TikTok.
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Featuring Zoë Weldon

Founder, Seekerloverdreamer;
Contractor, Destination British Columbia

Overview

Discover how top tourism brands are using TikTok to reach new audiences, create standout content, and turn scrolls into real-world bookings

 What you'll learn

  • What makes TikTok different from other platforms
  • How people are using TikTok to plan and book travel
  • How anyone can create TikTok content that gets results
  • How to start a TikTok account from 0
  • Simple engagement tactics you can use to grow your accounts

 Created for:

  • Destination Marketers
  • Marketing Managers
  • Social Media Managers
  • Content Creators
  • Business Leaders
Meet Our guest Speaker

Zoë Weldon

Founder, Seekerloverdreamer;
Contractor, Destination British Columbia
Zoë is one of the most sought-after and creative people in digital marketing today, with a knack for helping brands break through the noise and achieve outstanding results. She has driven exceptional growth for top brands like lululemon, Destination British Columbia, and Apple through strategic digital marketing, storytelling, and community engagement.

She played a key role in launching Destination British Columbia’s TikTok account, while managing their 1M+ audience and doubling engagement rates through innovative content. Zoë also runs Seekerloverdreamer, a Conscious Marketing Agency based out of Toronto, Canada where she has helped more than 300 business owners and entrepreneurs enhance their online presence, generating remarkable brand growth and impact. 
Patrick Jones - Course author
Hosted by

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief, an award-winning weekly newsletter that is read by executives at many top North American brands.