In partnership with

Trailhead

Building a Tourism Business in the Yukon

A free, self-paced online course designed exclusively for TIAY members.

Whether you’re launching your first tourism venture or strengthening an established one, Trailhead gives you the tools, strategies, and confidence to build a business that thrives.
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Advanced applications now open

What is Trailhead?

Trailhead is a comprehensive online course that walks you through every stage of building or growing a tourism business in the Yukon, from finding your niche and validating your idea, to designing unforgettable experiences, marketing your business, managing operations, and planning for growth.

It’s built specifically for Yukon tourism, not generic business advice.

A complete, self-paced online program across 10 modules

Practical tools and frameworks you can apply immediately

Business fundamentals + deeper topics like cultural storytelling and founder well-being

Designed for both new entrepreneurs and experienced operators

What You'll Gain

A clear roadmap from idea to launch (or from where you are now to your next stage of growth)
Practical skills in experience design, marketing, financial planning, and operations
Confidence to build a tourism business that is sustainable, inclusive, and rooted in the Yukon

Who Should Apply?

This course is for TIAY members who are building or running a tourism business in the Yukon. Whether you’re an aspiring entrepreneur with an idea you want to bring to life, or an experienced operator looking to refine your strategy and grow, Trailhead meets you where you are.
  • Must be a current member of the Tourism Industry Association of Yukon
  • Open to both new ventures and existing tourism businesses

Advanced applications are now open

Secure your spot today