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Tourism Digital Marketing Essentials

Accelerate your career with in-demand skills that tourism & hospitality businesses need to take control of digital guest experiences and unlock new marketing opportunities.

We've crammed tons of powerful frameworks, tactics, and real-world case studies into each short, easy-to-follow video lesson. Go beyond textbooks to learn what's working for real tourism brands today.
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Join the next generation of Tourism Leaders

Today’s tourism businesses need digital skills more than ever, but most students and grads aren’t properly taught how to market in real-world scenarios, for real organizations.

The Tourism Digital Marketing Essentials Course bridges that gap by giving young professionals the tools, confidence, and accreditation needed to stand out, get hired, and start creating impact from day one.

Become a stronger tourism marketer

This course uses real-world examples and gives specific advice about what travellers are looking for.

You'll learn how businesses with robust marketing departments or small teams can leverage digital opportunities without getting overwhelmed.

Practical Exercises

Each hands-on exercise and downloadable template combines to create a plan that will keep you on track and focus your efforts on the outcomes that matter.

Tailored Marketing Plan

Our guided process helps you build your own Digital Marketing Plan that you can use to accomplish your goals and share with employers.

Real examples from tourism brands

Learn what’s working today from real-world examples.

Built for today's channels & tools

Every lesson focuses on a specific tactic that you can add to your skillset.

Personalized Feedback

Receive detailed insights tailored to your work to help you grow and succeed in your learning journey.

Learn any time, anywhere

Watch each video lesson on-demand in just 5 to 20 minutes on your phone, laptop, or tablet.
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Develop skills that businesses need today

Each course module focuses on tools, tactics, and techniques that are essential to digital marketing success in tourism and hospitality

Know what content works on the biggest platforms

Instagram, Facebook, YouTube, TikTok, and more

Enhance the Digital Guest
Experience

Optimize every touchpoint, from social media to aesthetic websites to email and beyond

Make strategic decisions with confidence

Know what tactics work, why they work, and how to prove it

Gain cross-functional experience

Collaborate effectively with teams of any size

Create impact from Day 1

Add value to any business by focusing resources, achieving short-term goals, and planning for longterm success

Stand out in a competitive job market

Add skills that matter to tourism businesses, hiring managers, and recruiters
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The Tourism Digital Marketing Certificate course from eLearningU proved incredibly valuable. The skills I gained helped me take on more responsibilities at work, leading to a raise. I also successfully started my own part-time digital marketing business, applying what I learned. 

I would absolutely recommend eLearningU to others in the tourism field. The courses offer practical knowledge that can help operators strengthen their businesses and be more successful. The program has helped me grow both personally and professionally, and I believe it can do the same for those interested in advancing their careers.
— CHERYL EARDLEY, ECONOMIC DEVELOPMENT MANAGER, HUU-AY-AHT FIRST NATIONS

Skills You'll Gain

Each module focuses on critical digital marketing skills for tourism marketers.

How to build a digital strategy for any business

 

How to develop a guest-centric website that converts

How to use SEO to reach more visitors

 

How to create (and automate) emails that guests want to open

How to create and distribute engaging content

 

How to choose the right social media channels to reach your guests

How to reach your guests with effective digital advertising

 

How to build win-win relationships with influencers and content creators

How to leverage reviews and User-Generated-Content

 

How to make sense of Google Analytics and social media reports

How to develop creative briefs to produce outstanding content

 

How to execute your content strategy without feeling overwhelmed

You're now an eLearningU certified digital marketer!

Use your new skills to attract visitors, elevate your digital guest experience, or get the job you've been dreaming of.

I highly recommend the Tourism Digital Marketing Course from eLearningU. The course is very specific to the tourism industry, making it more effective and valuable than a general overview of digital marketing tactics.

It’s relevant and relatable for any business in the tourism industry and you’ll end up with a digital plan that makes sense for your specific business that’s attainable and impactful
— Kerstin Auer, Echo Valley Ranch & Spa

Benefits you can use today

Build a foundation of skills that you can use to adapt to today's (and tomorrow's) rapidly-evolving digital opportunities.
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Custom Marketing Plan

You'll walk away with a marketing plan built specifically for your business' needs

New Tools & Tactics

Introduce new opportunities for your business, and add new skills to your resumé

Professional Certificate

Add an internationally-recognized certificate to LinkedIn, or to your home office wall 😉

How it Works

Develop your skills

Learn from quick, advice-packed videos that not only introduce tactics, tools, and concepts, but follow through with why it matters and how to put it into practice immediately.
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Reinforce your knowledge

Complete quizzes and templated exercises that build on each other to create your own marketing plan that you can use for your business right away.
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Earn your certificate

Once you've completed the course and developed your own practical marketing plan, you'll earn a personalized eLearningU Certificate of Completion.
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What to expect

This series of lessons will guide you through key principles, tactics, and best practices of digital marketing for tourism.

On-demand videos & exercises

Practical lessons & real-world case studies

Your own custom marketing plan

Professional Certificate

Get certified in 6 weeks or less

$995 CAD

$696.50

Use code 30under30 for 30% off

I am always looking for ways to expand my knowledge on the ever-changing tourism market. With eLearningU’s Digital Tourism Marketing Course, not only was I able to access valuable information from their captivating lessons, but also able to complete said lessons on my own time.

This course is great for both new to the tourism marketing sector, and those that would like to advance their understanding. Thanks eLearningU!
— Mallery Barnett, Web & Social Media Coordinator, Kelowna Museums

What makes this course different?

We've designed everything in this course to be learner-friendly, engaging, and applicable to today's unique challenges and opportunities.
 The Tourism Digital Marketing Essentials Course has been designed by some of North America’s foremost tourism marketing experts on a mission to equip industry professionals with foundational skills and understanding of leading digital marketing tools, tactics, and strategies so you can execute at a high level, cut through the noise, and focus on driving — and measuring — results.

 As marketers ourselves, we know you don’t have time to sit in long, University-style lectures, but you don’t want to compromise on the quality of your training. So, we’ve created this series of short, memorable, and actionable videos that you can fit into your schedule whenever you have a few minutes.

 We focused on creating extremely high quality learning materials, and worked with a world-class video production team to make your learning experience more accessible, straightforward, and engaging.

 Most of all, we believe that digital marketing is essential for all tourism organizations — regardless of size, skills, or resources — so we’ve built this course to be engaging and rewarding for everyone.

Fast-paced video lessons

Develop new skills in minutes, not hours

Practical Case Studies

Learn from real-world examples, not theories created for a textbook

Guided Learning, On-Demand

Learn and earn your certificate at your own pace

Syllabus

Intro-Intermediate

Skill Level

11

Lesson Modules

60

Short, easy-to-follow Video Lessons

11

Guided activities

eLearningU Tourism Digital Marketing Certificate

At the end of each module, you will have the opportunity to complete a practical activity and quiz to reinforce your knowledge. After completing all modules and evaluations, you will leave with your own marketing plan, tailored to your personal goals, and a Certificate that highlights your accomplishment.
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EIG Business School Certificate

Through our partnership, Learners who successfully complete the Tourism Digital Marketing Essentials course will receive two certificates, including one issued by the EIG School of Business.

EIG is an international school that specializes in Business, Marketing, Digital Economy, Social Sciences, and Innovation. Founded in 1992, EIG's mission has always been to make lifelong learning available to professionals through high quality, accessible programs. They currently operate in 4 countries, on 3 continents, and were named to Bloomberg's list of Best Business Schools in Europe.
Meet Your Instructor

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief, an award-winning weekly newsletter that is read by executives at many top North American brands.
We’re empowering tomorrow’s leaders with an exclusive 30% discount
Use promo code:

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Take your career to the next level

Trusted by

+ Hundreds more tourism marketers

Frequently Asked Questions

How much does it cost?

You can enroll today with an exclusive 30% discount. Use code 30under30 to get the course for just $696.50 CAD.

We're offering this rate to ensure that the industry continues to thrive, and to help the next generation bring creative and innovative solutions to existing and new business opportunities.

Do I need to attend lessons live?

No. All lessons are available on-demand, so you can fit them into your schedule whenever is best for you.

How long are the videos?

Each module contains 5-10 videos, and each video is between 2-25 minutes.

How long will it take to complete the course?

You can take as much or as little time as you need, but we estimate that you'll need 1-2 hours per module to watch the lessons and complete the exercises. Many Learners find that 3-6 weeks is their sweet spot.

Can I complete it in less time?

Through feedback from our own learners, we've found that 2 modules per week allows for stronger retention of the information, and even time to put the lessons into action right away without getting overwhelmed, but if you're on a roll we encourage you to take as much or as little time as you need.

How do I get my certificate?

Once you complete all quizzes and practical exercises, including the Capstone Evaluation (don't worry - it's not as scary as it might sound), you can enter your information to download your personalized eLearningU Certificate of Completion.

How will this help my career / job search?

You'll leave with an array of skills needed in this new generation of online operations that all businesses are trying to adapt to. People who have expertise and knowledge in these areas are indispensable and can bring value to any organization.

I have more questions!

Great! Reach out to us any time at support@elearningu.com. We're here to help.