The Indigenous Tourism Association of Canada (ITAC) focuses on creating partnerships between associations, organizations, government departments and industry leaders from across Canada to support the growth of Indigenous tourism in Canada and address the demand for development and marketing of authentic Indigenous experiences. The success of ITAC strategies has been a result of ITAC’s efforts to support member businesses in becoming more market and export-ready and ITAC’s building of a network of provincial and territorial partners across Canada. This coordinated approach to development and marketing activities is led by ITAC as the national voice for industry leadership and advocacy.

ITAC is excited to be able to offer, in partnership, an online training platform that provides insights and training for digital marketing. As the world continues to shift and evolve within a global pandemic, we know more than ever how important it is to communicate through online channels. But we also know that the learning curve and amount of information can be overwhelming. Our goal with this ELU training program is for you to access training and information that meet your specific marketing and online sales needs. The road to being digitally savvy could not be made easier! 

ITAC’s strategic recovery plan (Building Back Better) supports the sustainable restoration of Indigenous tourism in Canada as the sector leader in annual growth in jobs, GDP contributions,  and the creation of new tourism businesses. 

This will be achieved through the continued delivery of our four-pillar approach to business: 

Leadership: Increasing positive industry awareness, advocacy and accountability to gain market respect, establish funder confidence and build member support. 

Partnerships: Uniting the Indigenous tourism industry in Canada, bringing together members and key industry organizations to collaborate and maximize results. 

Development: Encouraging product development and investment in Indigenous tourism to ensure the industry remains competitive internationally. 

Marketing:Promoting Indigenous tourism and its positive community and cultural impacts with high-value, targeted marketing as well as through research, media and sales efforts.

The team at eLearningU will be sending out an email with your account information so you can Sign In to the platform and get started. As you get acquainted , if you have any questions, feedback, or if you haven't received your account info (check your Spam folder!) please reach out to anytime. 

🆕 The Big Tourism Marketing Rundown

A conversation about the latest trends in tourism for Q1 2023

Learn how AI can be used to 10X your productivity, how in tourism is using TikTok, and why the need for digital adoption is more important than ever in 2023.

Join the Tourism Digital Marketing Course

This 12-lesson course has been designed by some of North America’s top tourism marketing experts, with the goal of equipping industry professionals with foundational skills of digital marketing tools, tactics, and strategies so you can cut through the noise, and focus on driving results.

So how does this work?

Through our partnership with ITAC, you'll receive access to leading experts and educators in our industry to connect, collaborate, and learn about the very best in tourism marketing. Check out the video and steps below to learn how to get started.

Next steps

Once you've received your registration email and have created your password, you can use the 'Sign In' button at the top of this page to login, then follow these steps:

Visit the  Getting Started page and watch the tutorial video to learn how to use the platform.

Browse the  Lesson Library to find videos on dozens of digital marketing topics.

Check out the  Upcoming Lessons, and add ones you'd like to attend to your calendar.

Earn your Tourism Digital Marketing Certificate.

Remember to check back often

We'll be refreshing this page regularly with the latest news, updates, and tips to make the most out of your learning experience. If you have any issues with the platform, send us a message and we'll be happy to help.