Tourism Digital Marketing Essentials

Build the skills that your tourism businesses needs to take control of your digital guest experience. This course uses real-world examples and gives specific advice about what travellers are looking for, and how brands can take advantage of digital opportunities, whether you have a full marketing department, or you're a solopreneur with an already full calendar.

Learn directly from subject matter experts in this series of short, easy-to-follow video lessons.
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Skill Level


Lesson Modules


Short, easy-to-follow Video Lessons


Guided activities

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eLearningU Tourism Digital Marketing Certificate

At the end of each lesson, you will have the opportunity to complete a practical activity and quiz to reinforce your knowledge. After completing all lessons and evaluations, you will leave with your own marketing plan, and a Certificate that highlights your accomplishment.
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EIG Business School Tourism Digital Marketing Certificate

Through our partnership, Learners who successfully complete the Tourism Digital Marketing Essentials course will receive a dual certification, including a certificate that is issued by the EIG School of Business.

EIG is an international school that specializes in Business, Marketing, Digital Economy, Social Sciences, and Innovation. Founded in 1992, EIG's mission has always been to make lifelong learning available to professionals through high quality, accessible programs. They currently operate in 4 Countries, on 3 Continents, and were named to Bloomberg's list of best Business Schools in Europe.

What makes this course different?

We've redesigned everything in this course from the ground up to be more learner-friendly, relevant, and applicable to today's unique challenges and opportunities.
This course has been designed by some of North America’s foremost tourism marketing experts on a mission to equip industry professionals with foundational skills and understanding of leading digital marketing tools, tactics, and strategies so you can execute at a high level, cut through the noise, and focus on driving — and measuring — results.

As marketers ourselves, we understand how busy you are, so we've created a series of quick, memorable, and actionable videos that you can fit into your schedule whenever you have a few minutes (we heard your feedback, and we agree – we'll leave the hour-long videos for Netflix).

We've stepped up the quality of the curriculum, as well as the videos and learning materials, by working with a world-class production team to make your learning experience more accessible, straightforward, and engaging.

We believe that learning can be exciting and rewarding, and doesn't require a classroom lecture to be effective (this is digital marketing after all, right?)

Fast-paced video lessons

Learn new skills in minutes, not hours

Practical Case Studies

Learn from real-world examples, not theories created for a textbook

Cohort-based Learning

Pace your learning and earn your certificate in 6 weeks

I highly recommend the Tourism Digital Marketing Course from eLearningU. The course is very specific to the tourism industry, making it more effective and valuable than a general overview of digital marketing tactics. It’s relevant and relatable for any business in the tourism industry and you’ll end up with a digital plan that makes sense for your specific business that’s attainable and impactful.
— Kerstin Auer, Echo Valley Ranch & Spa
The Tourism Digital Marketing Certificate course from eLearningU proved incredibly valuable. The skills I gained helped me take on more responsibilities at work, leading to a raise. I also successfully started my own part-time digital marketing business, applying what I learned.

I would absolutely recommend eLearningU to others in the tourism field. The courses offer practical knowledge that can help operators strengthen their businesses and be more successful. The program has helped me grow both personally and professionally, and I believe it can do the same for those interested in advancing their careers.
— Cheryl Eardley, Economic Development Manager, Huu-Ay-Aht First Nations
I am always looking for ways to expand my knowledge on the ever-changing tourism market. With eLearningU’s Digital Tourism Marketing Course, not only was I able to access valuable information from their captivating lessons, but also able to complete said lessons on my own time. This course is great for both new to the tourism marketing sector, and those that would like to advance their understanding. Thanks eLearningU!
— Mallery Barnett, Web & Social Media Coordinator, Kelowna Museums

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Meet your instructor

Conner Galway
President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author