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CERTIFICATION COURSE
Tourism Digital Marketing Essentials
Build the skills that your tourism businesses needs to take control of your digital guest experience. This course uses real-world examples and gives specific advice about what travellers are looking for, and how brands can take advantage of digital opportunities, whether you have a full marketing department, or you're a solopreneur with an already full calendar.
Learn directly from subject matter experts in this series of short, easy-to-follow video lessons.
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Intro-Intermediate
Skill Level
11
Lesson Modules
60
Short, easy-to-follow Video Lessons
11
Guided activities
Become a more effective Tourism Marketer
Practical Exercises
Each hands-on exercise and downloadable template combines to create a plan that will keep you on track and focus your efforts on the outcomes that matter.
Tailored Marketing Plan
Our guided process helps you build your own digital marketing strategy that you can use to accomplish your organization’s goals.
Real examples from tourism brands
Learn what’s working today from real-world examples.
Built for today's channels & tools
Every lesson focuses on a specific tactic that you can add to your skillset.
Personalized Feedback
Receive detailed insights tailored to your work to help you grow and succeed in your learning journey.
Learn any time, anywhere
Watch each video lesson in just 5 to 20 minutes on your phone, laptop, or tablet.
What makes this course different?
We've designed everything in this course from the ground up to be learner-friendly, relevant, and applicable to today's unique challenges and opportunities.
The Tourism Digital Marketing Essentials Course has been designed by some of North America’s foremost tourism marketing experts on a mission to equip industry professionals with foundational skills and understanding of leading digital marketing tools, tactics, and strategies so you can execute at a high level, cut through the noise, and focus on driving — and measuring — results.
As marketers ourselves, we know you don’t have time to sit in long, University-style lectures, but you don’t want to compromise on the quality of your training. So, we’ve created this series of short, memorable, and actionable videos that you can fit into your schedule whenever you have a few minutes.
We focused on creating extremely high quality learning materials, and worked with a world-class video production team to make your learning experience more accessible, straightforward, and engaging.
Most of all, we believe that digital marketing is essential for all tourism organizations — regardless of size, skills, or resources — so we’ve built this course to be engaging and rewarding for everyone.
As marketers ourselves, we know you don’t have time to sit in long, University-style lectures, but you don’t want to compromise on the quality of your training. So, we’ve created this series of short, memorable, and actionable videos that you can fit into your schedule whenever you have a few minutes.
We focused on creating extremely high quality learning materials, and worked with a world-class video production team to make your learning experience more accessible, straightforward, and engaging.
Most of all, we believe that digital marketing is essential for all tourism organizations — regardless of size, skills, or resources — so we’ve built this course to be engaging and rewarding for everyone.
Fast-paced video lessons
Learn new skills in minutes, not hours
Practical Case Studies
Learn from real-world examples, not theories created for a textbook
Guided Learning, On-Demand
Pace your learning and earn your certificates in 6 weeks
eLearningU Tourism Digital Marketing Certificate
At the end of each lesson, you will have the opportunity to complete a practical activity and quiz to reinforce your knowledge. After completing all lessons and evaluations, you will leave with your own marketing plan, and a Certificate that highlights your accomplishment.
I highly recommend the Tourism Digital Marketing Course from eLearningU. The course is very specific to the tourism industry, making it more effective and valuable than a general overview of digital marketing tactics.
It’s relevant and relatable for any business in the tourism industry and you’ll end up with a digital plan that makes sense for your specific business that’s attainable and impactful.
It’s relevant and relatable for any business in the tourism industry and you’ll end up with a digital plan that makes sense for your specific business that’s attainable and impactful.
— Kerstin Auer, Echo Valley Ranch & Spa
The Tourism Digital Marketing Certificate course from eLearningU proved incredibly valuable. The skills I gained helped me take on more responsibilities at work, leading to a raise. I also successfully started my own part-time digital marketing business, applying what I learned.
I would absolutely recommend eLearningU to others in the tourism field. The courses offer practical knowledge that can help operators strengthen their businesses and be more successful. The program has helped me grow both personally and professionally, and I believe it can do the same for those interested in advancing their careers.
I would absolutely recommend eLearningU to others in the tourism field. The courses offer practical knowledge that can help operators strengthen their businesses and be more successful. The program has helped me grow both personally and professionally, and I believe it can do the same for those interested in advancing their careers.
— Cheryl Eardley, Economic Development Manager, Huu-Ay-Aht First Nations
I am always looking for ways to expand my knowledge on the ever-changing tourism market. With eLearningU’s Digital Tourism Marketing Course, not only was I able to access valuable information from their captivating lessons, but also able to complete said lessons on my own time.
This course is great for both new to the tourism marketing sector, and those that would like to advance their understanding. Thanks eLearningU!
This course is great for both new to the tourism marketing sector, and those that would like to advance their understanding. Thanks eLearningU!
— Mallery Barnett, Web & Social Media Coordinator, Kelowna Museums
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Meet your instructor
Conner Galway
President, eLearningU; Junction Consulting
Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities.
Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author
Elevate your digital marketing skills with world-class, on-demand Lessons and comprehensive Courses created for the unique demands of the travel & tourism industry.
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