CERTIFICATION COURSE
Tourism Digital Marketing Essentials
Build the skills that your tourism businesses needs to take control of your digital guest experience. This course uses real-world examples and gives specific advice about what travellers are looking for, and how brands can take advantage of digital opportunities, whether you have a full marketing department, or you're a solopreneur with an already full calendar.
Learn directly from subject matter experts in this series of short, easy-to-follow video lessons.
Enrolment for Cohort 1 is now closed.
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Intro-Intermediate
Skill Level
11
Lesson Modules
60
Short, easy-to-follow Video Lessons
11
Guided activities
eLearningU Tourism Digital Marketing Certificate
At the end of each lesson, you will have the opportunity to complete a practical activity and quiz to reinforce your knowledge. After completing all lessons and evaluations, you will leave with your own marketing plan, and a Certificate that highlights your accomplishment.
What makes this course different?
We've redesigned everything in this course from the ground up to be more learner-friendly, relevant, and applicable to today's unique challenges and opportunities.
This course has been designed by some of North America’s foremost tourism marketing experts on a mission to equip industry professionals with foundational skills and understanding of leading digital marketing tools, tactics, and strategies so you can execute at a high level, cut through the noise, and focus on driving — and measuring — results.
As marketers ourselves, we understand how busy you are, so we've created a series of quick, memorable, and actionable videos that you can fit into your schedule whenever you have a few minutes (we heard your feedback, and we agree – we'll leave the hour-long videos for Netflix).
We've stepped up the quality of the curriculum, as well as the videos and learning materials, by working with a world-class production team to make your learning experience more accessible, straightforward, and engaging.
We believe that learning can be exciting and rewarding, and doesn't require a classroom lecture to be effective (this is digital marketing after all, right?)
As marketers ourselves, we understand how busy you are, so we've created a series of quick, memorable, and actionable videos that you can fit into your schedule whenever you have a few minutes (we heard your feedback, and we agree – we'll leave the hour-long videos for Netflix).
We've stepped up the quality of the curriculum, as well as the videos and learning materials, by working with a world-class production team to make your learning experience more accessible, straightforward, and engaging.
We believe that learning can be exciting and rewarding, and doesn't require a classroom lecture to be effective (this is digital marketing after all, right?)
Fast-paced video lessons
Learn new skills in minutes, not hours
Practical Case Studies
Learn from real-world examples, not theories created for a textbook
Cohort-based Learning
Pace your learning and earn your certificate in 6 weeks
I highly recommend the Tourism Digital Marketing Course from eLearningU. The course is very specific to the tourism industry, making it more effective and valuable than a general overview of digital marketing tactics. It’s relevant and relatable for any business in the tourism industry and you’ll end up with a digital plan that makes sense for your specific business that’s attainable and impactful.
— Kerstin Auer, Echo Valley Ranch & Spa
The Tourism Digital Marketing Certificate course from eLearningU proved incredibly valuable. The skills I gained helped me take on more responsibilities at work, leading to a raise. I also successfully started my own part-time digital marketing business, applying what I learned.
I would absolutely recommend eLearningU to others in the tourism field. The courses offer practical knowledge that can help operators strengthen their businesses and be more successful. The program has helped me grow both personally and professionally, and I believe it can do the same for those interested in advancing their careers.
I would absolutely recommend eLearningU to others in the tourism field. The courses offer practical knowledge that can help operators strengthen their businesses and be more successful. The program has helped me grow both personally and professionally, and I believe it can do the same for those interested in advancing their careers.
— Cheryl Eardley, Economic Development Manager, Huu-Ay-Aht First Nations
I am always looking for ways to expand my knowledge on the ever-changing tourism market. With eLearningU’s Digital Tourism Marketing Course, not only was I able to access valuable information from their captivating lessons, but also able to complete said lessons on my own time. This course is great for both new to the tourism marketing sector, and those that would like to advance their understanding. Thanks eLearningU!
— Mallery Barnett, Web & Social Media Coordinator, Kelowna Museums
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Meet your instructor
Conner Galway
President, eLearningU; Junction Consulting
Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities.
Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.