Intermediate-Advanced
Skill Level
Live & On-Demand
Video Lessons and Collaborative Sessions
Interactive Cohort
Collaborate and learn with industry peers
6 Week Course
From intro to Certification
~3 hours per week
Professional Certificate
Personalized & shareable
What You'll Get
Master the 5-phase guest journey framework that transforms visitors into loyal brand ambassadors
AI tools & techniques to develop your marketing plan and expand your knowledge of how AI can assist you in your work
Advanced marketing techniques like social search, TikTok trends, and conversion tracking & attribution
Case studies and exercises that go beyond basic tactics to strategic transformation
Collaborative workshops with your instructor, Conner Galway, and industry experts from top tourism brands
Exclusive access to a curated community of ambitious marketing leaders across North America
Certificate recognizing you as part of an elite class of tourism marketing professionals
Lifetime access to recordings, resources, and ongoing community connections for continued growth
Why Should You Apply?
You'll join an exclusive cohort of industry leaders, learn the guest journey framework that separates 5-star marketing from the competition, and earn a certificate that positions you among the industry's elite.
With limited spots available, we’re looking for qualified professionals who are committed to elevating their skills and excited to contribute meaningfully to the collaborative experience.
Course Overview
The 5-Star Guest Experience
Welcome & Introduction
Orientation
Mapping your current guest experience
Planning
Building a plan, creating briefs, and tracking results
Setting priorities and scaling up
90-day roadmap
Phase 5: Share
User-generated content, driving reviews, and building loyalty
Inspiring storytelling from your guests
Identify and amplify shareable experiences
Phase 4: Visit
Email automation, shareable moments, and guest support
Setting expectations and expanding the experience
Pre-arrival automation and education
Phase 3: Book
Booking engines, conversion rate optimization, and conversion analysis
Removing friction and building trust
Booking flow audit and quick wins
Phase 2: Plan
Website content, social storytelling, email, SEO, and social search
Getting found and driving bookings
Identify new website and email content
Phase 1: Dream
Social content, digital advertising, and influencers
Creating content
that inspires
Plan, brief, and create new content ideas
Course Overview

Conner Galway
President, eLearningU; Junction Consulting
Conner brings not only his wide-ranging experience and lessons learned from taking tourism brands to the next level, but he's also invited some of the most impressive leaders he’s worked with to contribute their own experiences as guests in our collaborative workshops.