Elevated Tourism Marketing

Collaborative Masterclass

Develop seamless customer journeys that turn casual visitors into passionate brand advocates, while connecting with fellow industry experts and thought leaders.

This comprehensive masterclass combines strategic digital marketing frameworks with hands-on experience design, giving you the tools to elevate every touchpoint in your guests' travel experience.
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Sessions Start Fall 2025

Register today to reserve your spot in line!

Intermediate-Advanced

Skill Level

Live & On-Demand

Video Lessons and Collaborative Sessions

Interactive Cohort

Collaborate and learn with industry peers

6 Week Course

From intro to Certification
~3 hours per week

Professional Certificate

Personalized & shareable

The Best of Both Worlds

On-Demand Lessons and Live, Interactive Workshops

The Elevated Tourism Marketing Course is a six‑week, cohort‑based program that turns everyday tourism marketing into an unforgettable part of the guest journey.

Bite-sized Lessons

Learn at your own pace with advice-packed video resources

Expert-led Live Workshops

Explore case studies, develop ideas, and get feedback from subject matter experts and marketers like yourself

Peer Community

Our industry is at its best when we collaborate. Need somebody to lean on? Reach out to your fellow cohort members for help and constructive feedback.

What You'll Get

Master the 5-phase guest journey framework that transforms visitors into loyal brand ambassadors

AI tools & techniques to develop your marketing plan and expand your knowledge of how AI can assist you in your work

Advanced marketing techniques like social search, TikTok trends, and conversion tracking & attribution

Case studies and exercises that go beyond basic tactics to strategic transformation

Collaborative workshops with your instructor, Conner Galway, and industry experts from top tourism brands

Exclusive access to a curated community of ambitious marketing leaders across North America

Certificate recognizing you as part of an elite class of tourism marketing professionals

Lifetime access to recordings, resources, and ongoing community connections for continued growth

Who it's for

Ambitious tourism marketing professionals with intermediate-to-advanced expertise who feel stuck in their current approach. You're creative, ready to move beyond traditional tactics, and want to connect with other industry leaders.

This is for professionals who are ready to transform their careers and their organizations, while earning recognition as an elite marketer.

Tourism businesses that are ready to drive more direct bookings

Marketing teams who want to delight guests long before they arrive and long after they leave

Local and regional DMOs that want to attract the right guests to their destinations

Destinations, lodges, museums, tours, or any experience where hospitality and digital meet

Why Should You Apply?

This is the only advanced certification designed specifically for experienced tourism marketers who refuse to settle for ordinary results.

You'll join an exclusive cohort of industry leaders, learn the guest journey framework that separates 5-star marketing from the competition, and earn a certificate that positions you among the industry's elite.

With limited spots available, we’re looking for qualified professionals who are committed to elevating their skills and excited to contribute meaningfully to the collaborative experience.

Attract more of the right guests with magnetic top‑of‑funnel content

Convert planners into bookers through a friction‑free, data‑driven conversion flow

Deliver unforgettable stays with pre‑arrival personalization and on‑site digital touches

Turn happy visitors into vocal ambassadors who fuel your word‑of‑mouth flywheel

Earn a seat at the strategy table inside your organization with a 90‑day, numbers‑backed roadmap

Course Overview

Week 0

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Topic

The 5-Star Guest Experience

Recorded Lessons

Welcome & Introduction

Live Workshop

Orientation

Practical Exercise

Mapping your current guest experience

Topic

Planning

Recorded Lessons

Building a plan, creating briefs, and tracking results

Live Workshop

Setting priorities and scaling up

Practical Exercise

90-day roadmap

Topic

Phase 5: Share

Recorded Lessons

User-generated content, driving reviews, and building loyalty

Live Workshop

Inspiring storytelling from your guests

Practical Exercise

Identify and amplify shareable experiences

Topic

Phase 4: Visit

Recorded Lessons

Email automation, shareable moments, and guest support

Live Workshop

Setting expectations and expanding the experience

Practical Exercise

Pre-arrival automation and education

Topic

Phase 3: Book

Recorded Lessons

Booking engines, conversion rate optimization, and conversion analysis

Live Workshop

Removing friction and building trust

Practical Exercise

Booking flow audit and quick wins

Topic

Phase 2: Plan

Recorded Lessons

Website content, social storytelling, email, SEO, and social search

Live Workshop

Getting found and driving bookings

Practical Exercise

Identify new website and email content

Topic

Phase 1: Dream

Recorded Lessons

Social content, digital advertising, and influencers

Live Workshop

Creating content

that inspires

Practical Exercise

Plan, brief, and create new content ideas

Course Overview

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Week 0

Mastery Objective

The 5-Star Guest Experience

Recorded Lessons

Welcome & Introduction

Collaborative Workshop

Orientation

Practical Exercise

Mapping your current guest experience

Week 1

Mastery Objective

Phase 1: Dream

Recorded Lessons

Social content, digital advertising, and influencers

COLLABORATIVE WORKSHOP

Creating content that inspires

Practical Exercise

Plan, brief, and create new content ideas

Week 2

Mastery Objective

Phase 2: Plan

Recorded Lessons

Website content, social storytelling, email, SEO, and social search

COLLABORATIVE WORKSHOP

Getting found and driving bookings

Practical Exercise

Identify new website and email content

Week 3

Mastery Objective

Phase 3: Book

Recorded Lessons

Booking engines, conversion rate optimization, and conversion analysis

COLLABORATIVE WORKSHOP

Removing friction and building trust

Practical Exercise

Booking flow audit and quick wins

Week 4

Mastery Objective

Phase 4: Visit

Recorded Lessons

Email automation, shareable moments, and guest support

COLLABORATIVE WORKSHOP

Setting expectations and expanding the experience

Practical Exercise

Pre-arrival automation and education

Week 5

Mastery Objective

Phase 5: Share

Recorded Lessons

User-generated content, driving reviews, and building loyalty

COLLABORATIVE WORKSHOP

Inspiring storytelling from your guests

Practical Exercise

Identify and amplify shareable experiences

Week 6

Mastery Objective

Planning

Recorded Lessons

Building a plan, creating briefs, and tracking results

COLLABORATIVE WORKSHOP

Setting priorities and scaling up

Practical Exercise

90-day roadmap

Meet Your Instructor

Conner Galway

President, eLearningU; Junction Consulting

Conner has worked with some of the tourism industry’s most creative and successful brands. He is a consultant, researcher, keynote speaker, and advisor to leaders in tourism businesses and DMOs.

Conner brings not only his wide-ranging experience and lessons learned from taking tourism brands to the next level, but he's also invited some of the most impressive leaders he’s worked with to contribute their own experiences as guests in our collaborative workshops.
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I would absolutely recommend eLearningU to others in the tourism field. The courses offer practical knowledge that can help operators strengthen their businesses and be more successful. The program has helped me grow both personally and professionally, and I believe it can do the same for those interested in advancing their careers.
— CHERYL EARDLEY
ECONOMIC DEVELOPMENT MANAGER, HUU-AY-AHT FIRST NATIONS
want more info?

Download The Course Info Package Here

Advanced Applications Now Open

Apply Today

Join a cohort of talented tourism marketers, learn from industry experts, and walk away with the strategies, tools, and confidence to create a guest experience so good it markets itself.

Apply now to secure early bird pricing and be the first to know when enrollment opens.