In partnership with

Yukon Export Readiness

Prepare your tourism business to reach global markets

The Yukon Export Readiness Course is a specialized training program designed to equip Yukon tourism businesses with the tools, resources, and strategies they need to work with travel trade and attract visitors from around the world.

Delivered by eLearningU in partnership with the Tourism Industry Association of the Yukon and in collaboration with Tourism Yukon, this free course combines expert-led on-demand lessons, collaborative live sessions, and practical exercises to help your business confidently enter international markets.
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Cost: Free for Yukon tourism businesses

Space is limited. Apply today to secure your spot

Application Deadline: December 12, 2025

What is Export Readiness?

Export readiness is the ability of your tourism business to attract, serve, and retain guests from outside the territory through partnerships with travel trade and other trade channel partners.

This free course will help you strengthen your product, enhance your marketing, and build the operational capacity needed to succeed in international markets.

A complete online training program delivered over six weeks

Short, recorded lessons each week

One weekly virtual, interactive session 

Practical, hands-on exercises to apply what you learn

What You'll Gain

  • The essential skills needed to make your tourism business export-ready

  • Access to export support resources and networks

  • A Professional Certification in Tourism Export Readiness

Course Topics

Operations

Pricing Strategy

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Marketing

Guest Experience

Who Should Apply?

This course is ideal for Yukon-based tourism businesses that want to expand their reach and attract visitors from across Canada and around the world.

This includes hotels, tour operators, transportation providers (busses, rental cars, motorhomes, air charters), and attractions.

To be eligible, participants must meet the following criteria:

  • Must be an active tourism business located in the Yukon

  • Must have been in operation for at least one year

Space is limited. Apply today to secure your spot.

Key Dates

December 15, 2025
Course Orientation
February 2, 2026
Course Kickoff
February 5
11am MST
Virtual Session 1
February 12
11am MST
Virtual Session 2
February 19
11am MST
Virtual Session 3
February 26
11am MST
Virtual Session 4
March 5
11am MST
Virtual Session 5
March 12
11am MST
Virtual Session 6
March 20
Course Completion

Grow Your Business

Expand your reach throughout Canada and across the world
Being export ready opened the door to new sales channels and enabled me to work with international travel trade partners as well as attend trade shows and sales missions in my target markets.

— Torsten Eder

Owner, Northern Tales

Meet Your Lead Instructor

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC, where he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief — an award-winning weekly newsletter read by executives at many top North American brands.

Questions?

For more information on the course, please contact Caroline Anderson, Executive Director, Tourism Industry Association of the Yukon at ed@tiayukon.com