February 10, 2022

What's Working in Digital Marketing?

Learn from one of the world's leading digital marketing researchers who shared what the best have in common, and what lessons can be applied to organizations of any size.
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Lesson Content

Meet our guest speaker

Charlie Grinnell
CEO, RightMetric

Charlie is the CEO of RightMetric, a marketing research & insights firm that helps marketers at consumer brands build winning digital strategies. RightMetric has helped brands like Interac, The North Face, ATB Financial, lululemon, Red Bull, Save-On-Foods and many more.

Prior to RightMetric, Charlie led digital marketing at global brands like Red Bull, Aritzia, and Arc'teryx and was named 30 Under 30 by BC Business Magazine, a celebration of British Columbia's next generation of leaders who are accomplished beyond their years.
Patrick Jones - Course author