Tourism Talks
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March 3, 2025

The Power of Collaborations in Tourism Marketing

The idea that rising tide floats all boats has never been more true than when it comes to tourism marketing. In this conversation, we learn from two marketing leaders who have found ways to bring businesses and communities together to create collaborative opportunities that elevate those individual businesses, their destinations, and the guest experience.

You’ll hear stories about small, local businesses who made a huge impact, like the restaurants in Nelson, BC who created the wildly successful Nelson Burger Week; as well as larger efforts like the BC Ale Trail.
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Featuring Chris Nohr & Ryan Malcom

Tourismo; The Number

Overview

Get ideas about how you can find or create collaborative opportunities in your own community, and specific lessons our guests have learned about turning those ideas into successful marketing campaigns.

 What you'll learn

  • Why tourism is the perfect industry for collaborative marketing
  • Examples of collaborative marketing in small communities
  • Common mistakes people make, and how to avoid them
  • How to start, share, and launch your collaborative idea

 Created for:

  • Destination Leaders
  • Tourism Marketers
  • Destination Marketers
  • Business Owners
Meet Our guest Speakers

Chris Nohr

CEO & Founder, Tourismo; The Number
Chris Nohr is a serial entrepreneur with over 20 years of experience in multi-stakeholder engagement, collaboration, design, marketing, and technology.

He lives in Victoria, BC with partner Christine, 2 kids, 2 dogs, 6 chickens, and 3 bee hives. As founder of both The Number Creative and Tourismo, he is committed to using the power of technology to transform the tourism industry as a force for good.
Patrick Jones - Course author
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Ryan Malcolm

Director of Business Development, Tourismo; The Number
Ryan is a proud husband, father, entrepreneur, community builder, and intrepid adventurer. With a background in hospitality, and a need to foster collaboration he fell head over heels with tourism in 2020.

He resides in Victoria, BC where you will find him exploring the coast, telling the same stories on repeat (but with more enthusiasm each time), and seeking out the best food and drink wherever he goes.
Patrick Jones - Course author
Hosted by

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief, an award-winning weekly newsletter that is read by executives at many top North American brands.