What you'll learn
Through data-driven insights, real-world case studies, and over a decade of industry experience, you'll gain a deeper understanding of the challenges and opportunities facing tourism marketers today.
Emerging Trends
Discover what’s driving traveler behaviour in 2025, from emerging technology and shifting platforms to the growing importance of AI and immersive experiences.
Inspiring Case Studies
See how real tourism brands and destinations are breaking through the noise with successful campaigns and creative techniques.
Actionable Ideas
Learn practical, innovative ways to attract, engage, and convert modern travelers across digital and traditional platforms.
Predictions for the Year Ahead
What are the biggest changes, trends, and technology shifts that we can expect in the next year?
Meet your host
Conner Galway
Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities.
Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author
Elevate your digital marketing skills with world-class, on-demand Workshops and comprehensive Courses created for the unique demands of the travel & tourism industry.
Copyright © 2025