Tourism Industry Scan

Walk into your next planning meeting already caught up

Who has time to read 15 reports a month?

We do.

Every month we scan tourism industry insights, reports, and news, find what really matters, and hand you a 20-minute read with a real point of view attached.
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The Problem

You already know the feeling...

Every month, the reports pile up. Destination Canada. TIAC. Skift. Your software platforms. Researchers you trust. Add it up and that's 10 to 15 major reports landing in your inbox on top of a calendar that's already full.

Most get skimmed. More go completely unread. Not because the information isn't good, but because there's too much of it and not enough time.

The result is intelligence that never gets used, and decisions that get made without it.
How It Works

This started as a lot of conversations.

We talk to some of the smartest Executive Directors across the country, and they all said some version of the same thing: It's not the work that's overwhelming, it's the mountain of information sitting underneath it.

So every month, we scan every corner of the industry: Destination Canada's forecasts, TIAC updates, platform data, social chatter, all of it, and surface what's actually worth your attention. Then we apply more than a decade of experience working with DMO leaders to decide what's useful, what the common threads are, and how it applies to the work you're doing right now.

You get an interactive dashboard, a short video walking through what happened and what we'd be watching if we were running a DMO, and a few recommended actions you can put to use right away.

What Makes This Different?

This isn't a summarizer.

Plenty of AI tools can shorten a report. That's not hard anymore, and it's not particularly useful either.

We read the sources ourselves and refine it before it ever reaches you.

That judgment, built on years of working specifically with DMOs, is what turns a stack of summaries into something you'd actually bring to a board meeting.

A sample of last month's Scan

US arrivals turned positive

The first year-over-year increase since January 2025, with US-resident trips up 7.3%

Economic impact passed visitation as the top DMO strategic priority globally

The first time this has been identified

AI traffic to DMO sites is now operating at scale

Nearly 2 million ChatGPT requests hit DMO sites in a single 8-day window.
These are just three findings out of a full month's worth of reports, distilled into something you can actually act on. That's the whole idea.

Take control of your destination today

Get instant access and don't pay for the first month