Certificate Workshop 
Empty space, drag to resize

The Email Marketing Blueprint for Tourism

Email is the most personal, direct, and underappreciated way that tourism marketers can communicate with guests.

In this workshop, you’ll learn how effective marketers build, design, and manage high quality email strategies that their guests love to open.

Highlights

Create emails your guests want to open

Send the right email at the right time

Grow and manage a high-performing list

Go beyond the basics with advanced tactics

Skill Level: Intro

Duration: 73 minutes

Instructor: Conner Galway

 Certificate of Completion

Workshop Overview

Create engaging, guest-focused email campaigns that drive bookings, build loyalty, and grow your tourism business

 What you'll learn

  • Fundamentals of email marketing
  • 5 different types of email marketing
  • How to design emails worth opening
  • Effective email copywriting 
  • Managing & growing your lists
  • Bonus: Advanced email marketing tactics

 Created for:

  • Digital marketers
  • Marketing leaders
  • Destination marketers
  • Business Owners
Meet your Instructor

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief — an award-winning weekly newsletter read by executives at many top North American brands.

Some of Conner’s clients include lululemon, Ontario's Southwest, Travel Northern BC, Oak Bay Beach Hotel, and Mexico’s largest resort group: Grupo Vidanta.

Get all Workshops for just $29

Get immediate access to this Workshop, more than 16 others, plus new ones added each month.