July 21, 2023

The Big Tourism Marketing Rundown — Q2, 2023

Recapping a wild quarter in the world of tourism digital marketing.

Your host and eLearningU President, Conner Galway, runs through the biggest stories, most impactful trends, and some predictions for the rest of the year’s tourism market.
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Lesson Overview

The biggest topics, trends, and stories from an event-filled quarter, why they matter, and what to expect for the rest of the year.

 What you'll learn

  • The launch of Threads, and its battle vs Twitter
  • The transition from Universal Analytics to Google Analytics 4
  • New trend: Shoppable travel, and how it’s going to change tourism marketing
  • How AI got useful, including tools that you can use right now

 Created for:

  • Destination Marketers
  • Marketing Managers
  • Business owners and executives
  • Marketing Leaders
  • Digital Marketers
  • Marketing Agencies

Lesson Content

Meet your instructor

Conner Galway
President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author