South Canadian Rockies

Tourism Marketing Micro-Certification Program

This 4-session certification course is designed exclusively for tourism businesses in the South Canadian Rockies.

Through a series of interactive live sessions, you'll learn about the latest strategies to create unforgettable guest experiences, develop bookable products, and collaborate with other local businesses to attract more visitors — all at no cost to you as part of your SCR membership.
  • Led by industry experts from Junction Consulting, you'll gain practical, real-world marketing skills that you can implement immediately.

    From understanding the modern guest journey to mastering social media content creation, this program covers everything you need to thrive in today's competitive tourism landscape.

    To celebrate your achievement, you'll also earn a certificate from eLearningU and South Canadian Rockies, adding valuable credentials to your professional profile.

Schedule

All Lunch & Learn Sessions take place 12-1pm MST
Session 1

Wednesday September 30

Session 2

Wednesday October 7

Session 3

Wednesday October 14

Session 4

Wednesday  October 21

What You'll Learn

1

The South Canadian Rockies Experience

  • How the guest journey works in today's digital landscape
  • Collaboration opportunities across search, social media, reviews, and online booking
  • How online presence impacts real-world visitation

2

Developing Products and Experiences

  • Creating market-ready tourism products and experiences
  • Bundling services to enhance guest value
  • Storytelling techniques that attract new visitors
  • Real-world examples from successful tourism businesses

3

Driving Online Bookings & Conversions

  • Optimizing your website for maximum bookings
  • Leveraging social media and email to convert browsers into guests
  • Simple, effective strategies to make it easier to choose your business
  • Practical tactics you can implement immediately

4

Creating Compelling Social Media

  • Time-saving content creation skills and templates
  • Basic video editing techniques for social platforms
  • Using AI tools to generate ideas and speed up your workflow
  • Producing more engaging content with limited resources
Meet Your Lead Instructor

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC, where he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief — an award-winning weekly newsletter read by executives at many top North American brands.