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December 4, 2025

Redefining Tourism Strategy with Indigenous-Led Partnerships

Demand for Indigenous tourism continues to grow every year, but meeting that demand takes more than marketing campaigns. It takes genuine partnerships, meaningful collaboration, and deep respect for the Indigenous communities welcoming visitors. Indigenous Tourism BC (ITBC) is pioneering this approach.

In this episode of Tourism Talks, you'll discover how they're growing the number of Indigenous-owned businesses across the province, empowering those entrepreneurs, and building cross-cultural partnerships that benefit everyone involved.
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Featuring Chatman Shaw

Corporate Service Manager, Indigenous Tourism BC

Overview

Learn how Indigenous Tourism BC is driving meaningful change through leadership, collaboration, and community empowerment.

 What you'll learn

  • How ITBC is helping to grow Indigenous tourism in BC
  • How to capitalize on the growing demand for indigenous travel respectfully
  • Ways to build collaborations between indigenous and non-indigenous businesses

 Created for:

  • Destination Leaders
  • Entrepreneurs
  • Business Leaders
  • Destination Marketers
Meet Our guest Speaker

Chatman Shaw

Corporate Service Manager, Indigenous Tourism BC
Self-described "Urban Indigenous man" with ancestry rooted in the Nisga’a and Tsleil Waututh Nation, Chatman has more than 15 years of experience in the tourism and hospitality industry, and a degree in Business Management.

He joined Indigenous Tourism BC in 2023 as the Corporate Services Manager and in this role his core focus is overseeing the ITBC training program, corporate partnerships, and sustainability.
Patrick Jones - Course author
Hosted by

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief, an award-winning weekly newsletter that is read by executives at many top North American brands.