February 24, 2022

Managing your Online Reputation with Tripadvisor

Learn ways that tourism brands are taking advantage of one of the most popular sources of travel recommendations.

We cover what people are looking for, high-value features that many brands aren't taking advantage of, and what you can do to stand out.

Plus: real-world examples, travel trends, and tactical advice for optimizing your own Tripadvisor profile.
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Lesson Content

Meet our guest speaker

Kristen Bonner
Senior Destination Marketing Executive,

Kristen works on the Destination Marketing team at Tripadvisor, in charge of Canada, the US Midwest, and Latin America.

She is based in Austin, Texas and works with destinations throughout the Americas to promote their tourism attractions to Tripadvisor users worldwide. She has been with the company for nearly nine years; the first two years she worked with hotel clients before transitioning to destination marketing.

Prior to starting at Tripadvisor, Kristen worked in international sales in Eastern Europe and Latin America, living in Croatia, Bulgaria, Colombia, Peru, and Uruguay. She graduated from the University of North Carolina with a degree in International Business and Spanish. Kristen is excited to speak with you today about all things tourism; travel is not only her job, but her passion.
Patrick Jones - Course author