Tourism Talks
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October 17, 2024

Creating Long-form Content in a Short-form World

In a digital world filled with short videos and even shorter attention spans, what role does long-form written content play?

In this talk you’ll learn from renowned travel writer and consultant, Mike Bilodeau, who suggests that well-crafted content can attract guests who are looking for "slow" travel options, and that slow travel is beneficial for everyone involved.

Mike shares stories about local businesses and destinations that are embracing long-form content and the impact it's having.
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Featuring Mike Bilodeau,

Ecotourism & Adventure Travel Content Writer

Overview

Learn how tourism businesses are embracing and promoting sustainable, "slow" travel

 What you'll learn

  • The value of long-form content
  • How slow travel benefits travelers, businesses, and the local economy
  • Sustainable storytelling
  • Local examples of slow travel

 Created for:

  • Business owners
  • Content creators
  • Digital marketers
  • Destination marketers

Lesson Content

Meet Our guest Speaker

Mike Bilodeau

Ecotourism & Adventure Travel Content Writer
Mike is a passionate travel writer and sustainable tourism consultant, with a deep focus on eco-conscious adventures and slow travel. He crafts compelling, narrative-driven content that inspires travelers to explore the world with sustainability in mind.

Some of his recent projects include work with Glacier Country in New Zealand, Ice Guardians in Iceland, and Discover Naramata here in Canada. Mike’s work reflects a love for the natural world, and he’s committed to sharing stories that not only entertain, but inspire responsible tourism practices.
Patrick Jones - Course author