Making the Most of Local Business Listings

The #1 goal of digital marketing is to make it easy for people to find our businesses and book with us, but very few local businesses are taking full advantage of the free opportunities on their local listings.

This practical Workshop will guide you through the process of claiming and taking advantage of the features in your Google Business Profile, Apple Business Connect, Bing Places for Business, and Tripadvisor.

You will gain an understanding of specific features, simple ways to improve your listings, and some hidden benefits that every business — large and small — can take advantage of.

Create or Claim your Business Profiles

Appear in search results & maps listings

Effectively manage & respond to reviews

Apply insights to SEO & content creation

Instructor: Conner Galway

Certificate of Completion

Workshop Overview

What you'll learn

Created for:

Meet your Instructor

Conner Galway

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief — an award-winning weekly newsletter read by executives at many top North American brands.

Some of Conner’s clients include lululemon, Ontario's Southwest, Travel Northern BC, Oak Bay Beach Hotel, and Mexico’s largest resort group: Grupo Vidanta.

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Elevate your digital marketing skills with world-class, on-demand Workshops and comprehensive Courses created for the unique demands of the travel & tourism industry.