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SEPTEMBER 15, 2026

The Little Olympics Blog That Out-Performs Global Brands

Every Olympics, brands build elaborate hospitality houses in the host city. Tiffany built the site that tracks all of them, and it's become the internet's go-to source.

What started as a side project built for love of the Games turned into a platform global brands now compete to be part of. Tiffany joins us to talk about how she got there, two decades of lessons on community and trust, and a front-row seat to how the Olympics are changing as they head to LA.

This episode is a case study in what a destination or brand gains from building for a specific, passionate audience instead of trying to reach everyone.
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Featuring Tiffany Assman

Founder, The House Party Blog

Overview

How a lifelong Olympics superfan turned a niche side project into the internet's go-to source on Olympic hospitality houses, and what it teaches about the value of content that speaks to a specific audience.

 What you'll learn

  • How Tiffany turned a “someone should build this” idea into a real business
  • Why owning a niche can outperform chasing broad appeal
  • What 20+ years at Lululemon taught her about community, brand, and trust
  • What makes a brand partnership pitch stand out
  • Why host cities are becoming “orchestrators” of major events, and what it means for tourism
  • How destinations can capitalize on the rise of fan-based tourism

 Created for:

  • Tourism marketers
  • Tourism entrepreneurs 
  • Brand and partnership managers
  • Event professionals 
Meet Our guest Speaker

Tiffany Assman

Founder, The House Party Blog
Tiffany is a life-long Olympic Games fan, and in 2023 she founded a website called House Party, which covers Hospitality Houses in the host cities. For Tiffany, it's a passion project rooted in her values of quality, integrity and beauty.

For what she calls her "real" job, she has worked at lululemon in various roles and departments for over twenty years. Outside of work, she's a new mom to baby Sophie, she's on an airplane to somewhere every chance she gets, and she'll never say no to a chilled glass of white wine. Cheers to that!
Patrick Jones - Course author
Hosted by

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief, an award-winning weekly newsletter that is read by executives at many top North American brands.