Empty space, drag to resize
August 4, 2026

Inside Fogo Island Inn: Canada's Most Talked-About Hotel

Most luxury properties think guest experience starts at check-in. Fogo Island Inn starts it the first time someone sees a photo, hears a story, or gets a recommendation from a friend, and it extends into a community woven into every part of the stay.

In this conversation, Alexandra Taylor, VP of Sales and Marketing at Fogo Island Inn, explains how a single property on a remote island in Newfoundland, Canada became one of the most talked-about hospitality brands in the world. Drawing on her work with Shorefast and the inn's charity-owned model, she shares how marketing, operations, community, and storytelling are designed as one continuous guest journey, and what it takes to deliver on a promise that big.

If you've ever wanted your marketing and your guest experience to feel like the same thing instead of two departments, this is the conversation for you.
Write your awesome label here.

Featuring Alexandra Taylor

VP of Sales and Marketing, Fogo Island Inn

Overview

How a world-class hospitality brand is built when the property, community, and marketing are designed as a single guest experience.

 What you'll learn

  • How Fogo Island Inn thinks about the guest journey as one continuous arc
  • How the "economic nutrition label" makes the inn's community impact tangible to guests, and why transparency turns out to be a powerful marketing tool
  • How to integrate a local community authentically into the guest experience without turning it into a performance
  • What it takes to justify premium pricing through storytelling that's built on substance, not spin
  • The trade-offs of running a remote luxury property, and what other operators can borrow from the model even if they're not on an island

 Created for:

  • Tourism marketers
  • Marketing managers
  • Brand and partnership managers
  • DMO leaders 
Meet Our guest Speaker

Alexandra Taylor

VP of Sales and Marketing, Fogo Island Inn
Alexandra Taylor is Vice President of Sales & Marketing at Fogo Island Inn and Shorefast, where she has spent the past decade helping connect one of the world's most celebrated hospitality experiences with travellers and partners around the globe.

Based in Toronto, Alexandra leads sales, marketing, and strategic partnerships for Fogo Island Inn while championing Shorefast's mission of community economies and place-based development. Her work focuses on demonstrating how hospitality can create meaningful economic and cultural benefits for the communities it serves.

With experience spanning luxury travel, relationship management, brand strategy, and destination storytelling, Alexandra is passionate about building authentic connections and finding innovative ways to translate purpose into practice. She is particularly interested in how organizations can balance commercial success with social impact, and how people and place remain at the heart of memorable experiences.
Patrick Jones - Course author
Hosted by

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief, an award-winning weekly newsletter that is read by executives at many top North American brands.