January 13, 2022
Google Business Profile and Google Tools for Your Business
As long as digital marketing has existed, search engines have always been where people go when they're ready to book, or to buy. While it seems like more channels and tactics are added every day, it's never been more important to get your business showing up in search results the best way that it can.
Lesson Content
Meet our guest speaker
Donna Chang
Account Executive, Tourism, Google
Following a 15+ year digital career at Rocket Fuel, Olive Media, Yahoo!, CTV and Sportsnet, Donna Chang joined Google in 2016. She began her Google career focused on helping customers with performance marketing across Google's display products, before becoming Google Canada's Tourism Lead in 2018.
A passionate advocate for tourism and marketers, Donna works with key partners to help generate economic growth for tourism-related businesses through data-driven digital and strategic marketing solutions.
Beyond Google, Donna is a foodie at heart and seeks out culinary experiences in her travels around the world. She is also passionate about fashion and beauty and has dabbled with her own YouTube channel. Her view count is a closely-guarded secret.
A passionate advocate for tourism and marketers, Donna works with key partners to help generate economic growth for tourism-related businesses through data-driven digital and strategic marketing solutions.
Beyond Google, Donna is a foodie at heart and seeks out culinary experiences in her travels around the world. She is also passionate about fashion and beauty and has dabbled with her own YouTube channel. Her view count is a closely-guarded secret.