January 25, 2023
The 4 Categories of Digital Adoption
Digital and technology have been used effectively in the tourism industry to drive our marketing and advertising, but there are so many more ways that we can apply them.
In this session we’ll break down four categories of digital adoption and look at how tourism businesses of any size can apply digital principles to become more efficient and effective at whatever it is they do.
In this session we’ll break down four categories of digital adoption and look at how tourism businesses of any size can apply digital principles to become more efficient and effective at whatever it is they do.
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Lesson Overview
What you'll learn
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Lesson Content
Meet YOur INSTRUCTOR
Conner Galway
President, Junction Consulting; eLearningU
Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities. Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author