January 25, 2023

The 4 Categories of Digital Adoption

Digital and technology have been used effectively in the tourism industry to drive our marketing and advertising, but there are so many more ways that we can apply them.

In this session we’ll break down four categories of digital adoption and look at how tourism businesses of any size can apply digital principles to become more efficient and effective at whatever it is they do.
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Lesson Overview

Integrate the digital technology that you’re using across the business to make it all work better together

 What you'll learn

  • Analyze your business for digital opportunities
  • Evaluate software options and opportunities
  • Identify inefficiencies and overlaps that can save you money

 Created for:

  • Business owners
  • Executives
  • Entrepreneurs
  • Marketing leaders
  • Anyone responsible for managing and implementing digital solutions

Lesson Content


Conner Galway
President, Junction Consulting; eLearningU

Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities. Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author