Elevated Tourism Marketing Collaborative Masterclass

Build a tourism marketing system that drives bookings, not just traffic

A hands-on program for experienced tourism marketers who want to reduce OTA reliance and turn their marketing into a measurable growth engine.

  • Learn what's actually working for DMOs and operators right now

  • Collaborate with marketers from other leading travel brands

  • Apply lessons directly to your business each week

  • Walk away with a clear, repeatable marketing system

Masterclass starts September 17

Every seat includes a free 1:1 Digital Business Audit and Marketing Coaching Session, a $1,250 value, at no extra cost.

Six weeks. One tailored marketing system.

Brands elevated by this program

If your marketing is all tactics and no system, you're not alone.

  • You're driving traffic, but not enough bookings

    Visitors are landing on your page and leaving. The gap between clicks and conversions keeps growing.

  • You're still too reliant on Online Travel Agents and third-party platforms

    Commission fees are eating your margins and you don't own the relationship with your guest.

  • You're trying to do everything, but nothing is compounding

    A post here, a campaign there. Your efforts aren't building on each other into something durable.

  • You're making decisions without clear performance signals

    You're not sure what's working or why. The data is there but it's not telling you anything useful.

Every one of those problems has the same root cause: You're running tactics without a focused marketing system.

A system tells you which channels are worth your time. It turns content into a compounding asset instead of a one-off post. It connects your marketing spend to your booking numbers so you know exactly what's working. And it runs without you having to reinvent it every quarter.

Most tourism marketers never build one. This program finally does something about it.

This isn't a course you watch.
It's a system you build in collaboration with your peers.

Each week, you apply what you learn directly to your business. By the end, you're not leaving with ideas, you're leaving with an optimized guest journey.

Phase 1: Dream

Learn how to inspire future travellers with creative awareness campaigns that turn curiosity into measurable reach and engagement.

Phase 4: Visit

Enhance every guest's stay with personalized pre-arrival touchpoints and in-destination content that turn visits into five-star experiences.

Phase 2: Plan

Transform traveller interest into intent with a multi-channel content plan that captures micro-conversions and builds confidence to book.

Phase 5: Share

Turn guests into advocates with creative post-visit campaigns and loyalty programs that fuel lasting relationships and word-of-mouth growth.

Phase 3: Book

Master the art of conversion with a friction-free booking experience that drives more direct sales and fewer OTA dependencies.

Strategic Roadmap

Build your 90-day roadmap with clear goals, budgets, and accountability systems to turn your course insights into lasting action.

Your Elevated Learning Experience

Get ready for a guided transformation: part strategy sprint, part creative workshop, and part peer mastermind.

Each module combines expert insights, collaborative learning, and practical application designed to help you think bigger and work smarter.

6 Modules of Insights and Implementation
On-demand Lessons
Live, Interactive Workshops
Workbooks and Templates
Supportive Community Chat Forum

In addition to your six weeks of collaborative learning, you get a head start before day one and a helping hand after the sessions end.

Digital Business Audit — $750 value, included
Before your first live session, you'll get a full review of your current marketing, from your website to your booking path to your OTA reliance. You'll walk into week 1 already knowing exactly what your biggest opportunities are.
1:1 Coaching Session — $500 value, included
A private hour with your instructor to apply the course framework to your organization. Bring your own campaigns, your own market, and your own roadblocks. Get personalized feedback and recommendations to implement your plan.

Why this is different

Built for tourism.

Not adapted from generic marketing theory.

Most Marketing Courses

This Masterclass

Generic Content
  • Built specifically for tourism
Passive video watching
  • Mix of on-demand, live, and applied
No peer collaboration
  • Learn alongside tourism peers
Focused on Likes and reach
  • Focused on bookings and revenue
Taught by theorists
  • Led by an industry practitioner
It provides a clear framework for making smart decisions and growing sustainably.What stood out most is how intentionally the work balances growth with integrity, expanding digital reach and bookings without diluting the cultural, ecological, and human elements that make Klahoose truly special.
— Chris Tait, Klahoose Wilderness Resort

This course was thoughtful, practical, and highly relevant to the realities of working in tourism and experience-based businesses. It reinforced the importance of collaboration, intentional storytelling, and building marketing strategies that genuinely reflect place, people, and purpose.
— Savannah Swaisland, Grape Savvy Wine Tours

Program Details

Six weeks of live sessions, peer collaboration, and hands-on application. Built specifically for tourism operators and DMOs.
FORMAT

On-demand and live collaboration

DURATION

6 weeks

TIME COMMITMENT

2-3 hours per week

WHO IT'S FOR

Operators & DMOs

DATES

September 17–October 22, 2026

RESULTS

Starting in week 1

Program Investment

$2500

For many operators, 2-3 incremental direct bookings cover the cost of the entire program, and the system only gets more valuable after week 6.

Course: $2,500. Audit and coaching session: $1,250 in added value.

"I don't have time to learn something new."

You don't have time not to fix this. Every month your marketing isn't working is another month you're leaving bookings on the table.
  • 2 to 3 hours per week. That's it.
  • Work is applied directly to your current projects and campaigns, not extra assignments
  • Built to replace inefficient marketing, not add to your plate

"I'm not sure I can justify $2,500."

Consider what you're paying in Online Travel Agent (OTA) commissions. If this program helps you drive even a modest increase in direct bookings, it pays for itself quickly, and that value continues to grow over time.
    • For many operators, 2-3 incremental direct bookings covers the cost
    • A working system keeps compounding. The ROI doesn't stop at week 6, it's just getting started
    • Compare it to what you're already spending on ads that aren't converting

Ready to stop relying on OTAs?

Join the next cohort. You'll walk away with a working marketing system, a professional marketing audit, and a coaching session built around your organization's needs.
We keep cohort sizes intentionally limited to allow for collaboration with your peers.
Meet Your Instructor

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC, where he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief, an award-winning weekly newsletter read by executives at many top North American brands.