Tourism Talks
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June 26, 2025

Blending Digital Strategy with Real-World Hospitality

Our guest is one of the most respected trainers, speakers, and consultants on the topic of guest experience and treating people right in the tourism industry.

In this conversation, you’ll hear stories of how 5-star guest interactions lead to thriving businesses, and how your staff are the key to that success.
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Featuring Phil Bruno
Founder and President, Treat ‘em Right

Overview

Learn how treating people right is your best business strategy

 What you'll learn

  • What makes a great guest experience?
  • How guest experiences have changed
  • The role staff plays in the guest experience
  • How your digital experience sets your guests up for a high-quality offline experience

 Created for:

  • Marketing Managers
  • Business Owners
  • Digital Marketers
Meet Our guest Speaker

Phil Bruno

Founder and President, Treat ‘em Right
As the founder and president of Treat ‘em Right, Phil Bruno has 44 years of experience in the Tourism and Hospitality industry. He works with destinations to stage on-brand experiences that routinely exceed visitor expectations through custom training sessions, engaging keynote speeches, and interactive workshops.

Phil founded Treat ‘em Right on a simple, but crucial premise: Customer loyalty is achievable by routinely exceeding expectations. In today’s experience economy, people rate their entire experience when purchasing products or services. Additionally, the new breed of employee is doing the same thing with their employment experience — organizations can’t exceed customer expectations until they provide a very positive experience for their employees.
Patrick Jones - Course author
Hosted by

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief, an award-winning weekly newsletter that is read by executives at many top North American brands.