November 3, 2022

Creating Content that Travelers Love

Digital marketing is fuelled by a never-ending need for content. Whether that’s blog posts, social media or press releases, content is the starting point of everything that we do, but most of us have limited time and resources, so we need to maximize the quality and impact of everything that we create.

In this session we learn from a veteran travel writer, journalist, and content creator who has built her career by creating content that gets noticed and shared. She shares how small brands can get noticed by travel journalists, what goes into creating high quality content, and advice for tourism brands that are looking to step up their blogs, itineraries, or any other content.
Write your awesome label here.

Lesson Content

Meet our guest speaker

Alicia-Rae Light
Content Manager, Extraordinary Journeys & Freelance Journalist

Alicia is a Vancouver, Canada-based freelance journalist, photographer, copywriter, and content strategist with a BA in Journalism—she’s worked in this industry and has traveled all seven continents doing what she loves the most for the last 14 years.

She writes about travel, conservation, sustainability, health and wellness, food, and culture. Her work has appeared in Canadian Traveller, Canadian Geographic Travel, The Vancouver Sun, The Vancouver Province, BC Living Magazine,, The Georgia Straight, and Girlboss, amongst others.

As a copywriter—you name it, she’s written about it. She frequently works with brands including lululemon, Kit and Ace, and Vega, and tech companies like Later and Optomi. She’s worked on freelance projects focused on everything from rebranding, hotels and tour operators to working with various agencies to create marketing collateral, writing SEO optimized blog content, and everything from weekly email and social media campaigns for all kinds of companies from travel to real estate and finance.

When she’s not exploring her backyard in beautiful British Columbia by foot or kayak you’ll find her camping amongst penguins and fur seals in Antarctica, hiking to waterfalls and diving with sharks in the Fijian islands, searching for remote hot springs in Iceland, or enjoying a glass of malbec while reading a great travel memoir by the water.
Patrick Jones - Course author