Tourism Talks
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May 6, 2025

Creating Content That Stands Out in the AI Era

If AI can generate anything we want, any time we want, why do we need humans to create content?

In this Tourism Talk, we learn from one of Oregon’s most prolific travel writers about what makes great content, and why we need human creativity more than ever.

You’ll learn about things that AI can do to support creators, and what types of content have a real impact on travellers in 2025.
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Featuring Matthew Wastradowski

Travel Writer and Guidebook Author

Overview

Learn how great content tells great stories, and how it supports the travel journey

 What you'll learn

  • Why human creativity is needed today more than ever
  • How AI can free up creators’ time to do more of what they’re best at
  • The do-not-use list of words that are dragging your writing down
  • How to find stories that have never been told
  • The types of content are still needed and valuable in 2025

 Created for:

  • Business Owners
  • Content Creators
  • Marketing Managers
  • DMO Leaders
Meet Our guest Speaker

Matthew Wastradowski

Travel Writer and Guidebook Author
For more than a decade, Matt has written extensively and excitedly about the Pacific Northwest's best craft beer, natural beauty, fascinating history, dynamic culinary scene, and outdoor attractions. In that time, his stories have appeared in the likes of Portland Monthly, Northwest Travel & Life, Outside, and the REI Co-op Journal.

Since 2018, he's also authored three Oregon-centric guidebooks for Moon Travel Guides — the most recent being a wide-ranging guidebook covering the best hikes in Oregon.
Patrick Jones - Course author
Hosted by

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief, an award-winning weekly newsletter that is read by executives at many top North American brands.