Certificate Workshop 
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AI: Your Business Superpower

This practical workshop session introduces and educates on AI as a transformational tool that can enable you to do more of what you love.

The session includes specific examples using free tools, and inspires you to imagine creative applications of the technology in your own businesses.

Using real world examples, you will learn how you can lean into AI for your own organization, as well as important considerations to ensure that you’re using AI responsibly.

Highlights

Streamline your content creation

Find the right AI tools for your goals

Write powerful AI prompts

Supercharge your creativity

Skill Level: Intro

Duration: 57 minutes

Instructor: Conner Galway

 Certificate of Completion

Lesson Overview

Explore creative business applications and learn key considerations for effective and responsible AI adoption

 What you'll learn

  • What is AI and how did we get here?
  • Types of AI tools including text, images, video, website assistants, and analytics
  • A simple system to help you write more effective prompts
  • Why most people are under-utilizing AI tools
  • 5 ideas to get you started with AI

 Created for:

  • Digital marketers
  • Business owners
  • Marketing leaders
  • Destination marketers
  • Content creators
  • Destination leaders
Meet Your Instructor

Conner Galway

President, eLearningU; Junction Consulting
Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author