Tourism Talks
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JuLY 3, 2025

Transform Your Digital Presence Into a 5-Star Guest Experience

Nimmo Bay Resort has created an incredible experience that extends across all of its digital touchpoints. People who follow on social media, visit the website, read their emails, and even see their ads online get a sense of not just what Nimmo Bay offers, but how they’ll feel when they arrive. What's more – that's all been achieved with a team of just two people.

In this conversation with their Marketing Manager, Brianna Sloan, we talk about how Nimmo Bay thinks about the digital guest experience, and how they create everything in a way that maintains the luxury positioning of the business, while letting guests in on the people and stories behind the scenes.
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Featuring Brianna Sloan

Marketing Manager, Nimmo Bay Resort

Overview

Learn how tourism businesses can create an online experience that reflects the high quality experience that guests have offline.

 What you'll learn

  • How Nimmo Bay thinks of its different social media channels as individual magazines
  • How to plan and develop that tells a story across all channels
  • What’s working on Instagram today
  • What it takes to create a great YouTube channel
  • How TikTok is different from Instagram, and how it can be used successfully
  • How a small team can prioritize and focus their efforts
  • What makes a mutually beneficial influencer partnership
  • Why other brands can sometimes be your best marketing partners

 Created for:

  • Marketing Managers
  • Business Owners
  • Digital Marketers
  • Content Creators
Meet Our guest Speaker

Brianna Sloan

Marketing Manager, Nimmo Bay
Brianna channels a lifelong love of hospitality into telling great stories. With a career spanning wellness, front-of-house, and culinary teams, she understands what makes an experience truly memorable.

These days, her creative energy is focused on video-based storytelling, and learning how to be the best producer/director she can be.

Brianna lives on a BC Gulf Island farm with her husband, two young kids, and an unruly crew of farm animals. When she’s not dreaming up content or on a Zoom call, she can be found boating, beach-hopping at a toddler’s pace, or baking sweet treats — often with “help” from tiny sous-chefs.

Her approach to marketing is grounded in authenticity, joy, and a healthy respect for the mute button.
Patrick Jones - Course author
Hosted by

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief, an award-winning weekly newsletter that is read by executives at many top North American brands.