November 17, 2022

What's New in Web Design?

What drives traffic, what retains, and what converts seems to be constantly changing. In this conversation we learn from an industry veteran about which trends are for real, and which are worth taking a pass on.

We talk about how he has built and maintained one of Ontario's most popular travel websites, and the advice that he gives to small businesses that are looking to maximize the value they're getting from their sites.
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Lesson Content

Meet our guest speaker

Michael Jacobs
CEO, The New Business

Mike runs The New Business – a digital marketing agency that focuses on solutions for Destination Marketing Organizations. Back in 2007, Mike wrote the strategy for Tourism Northern Ontario that led to a 1,150% increase in web traffic to their premier tourism site, with no increase in budget.

Most at home in the North, Mike has ridden nearly every road in Ontario on his motorcycle.
Patrick Jones - Course author