March 3, 2023

What to Do When Your Website Needs an Upgrade

In 2021 The Oak Bay Beach Hotel in Victoria, BC was ranked the #1 hotel in Canada by Traveler magazine, and while the offline guest experience was winning awards, the digital experience was not up to the same standards.

In this lesson we learn how its marketing manager set out to close that gap and, in less than a year, pulled together a wide range of services and traveler types to deliver a guest experience that is now just as world-class online as it is offline.
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Lesson Overview

Short summary

 What you'll learn

  • How to plan a website project
  • Learning from guest feedback
  • Creating a digital guest experience
  • Testing website improvements

 Created for:

  • Marketing managers
  • Website developers
  • Business owners

Lesson Content

Meet Our guest Speaker

Anneke Feuermann
Marketing & Public Relations Manager, Oak Bay Beach Hotel

Anneke is an ambitious and creative individual with a passion for collaborating with others and engaging the community through events, sales, and marketing. She uses travel as a way to gain different perspectives about the people and the cultures that make up and influence our beautiful world.
Patrick Jones - Course author