August 17, 2023
The Sustainability Opportunity in Tourism
Sustainability isn’t just about doing something good, it’s also good business. Right now, there is a massive opportunity where a huge number of travelers are looking for sustainable travel solutions, and very few businesses are making themselves easy to find.
Learn about simple practices that you can put in place, and ideas for collaborations that can put your business on the map, from a travel writer and industry expert who has visited some of the world’s leading destinations in sustainable tourism.
Learn about simple practices that you can put in place, and ideas for collaborations that can put your business on the map, from a travel writer and industry expert who has visited some of the world’s leading destinations in sustainable tourism.
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Lesson Overview
What you'll learn
Created for:
Lesson Content
Meet Our guest Speaker
Jonny Bierman
Founder, Eco Escape Travel
Jonny is the founder of values-based destination marketing firm Eco Escape Travel and a sustainable travel journalist, content creator, and photographer.
Based in Vancouver, Jonny works with destinations big and small on values-aligned marketing initiatives such as the recent the Destination Canada LGBT tourism campaign and strategy and Cariboo Chilcotin Coast Tourism Association's responsible travel campaign. Jonny uses his purpose-driven travel journalism to explain the importance of sustainability, Indigenous tourism, regenerative travel, and tourism's important connection to stewardship and conservation.
He is published in Conde Nast Traveler, Lonely Planet, Fodor's Travel, Matador Network, Readers Digest, and GoPro.
Based in Vancouver, Jonny works with destinations big and small on values-aligned marketing initiatives such as the recent the Destination Canada LGBT tourism campaign and strategy and Cariboo Chilcotin Coast Tourism Association's responsible travel campaign. Jonny uses his purpose-driven travel journalism to explain the importance of sustainability, Indigenous tourism, regenerative travel, and tourism's important connection to stewardship and conservation.
He is published in Conde Nast Traveler, Lonely Planet, Fodor's Travel, Matador Network, Readers Digest, and GoPro.
Patrick Jones - Course author
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