August 17, 2023

The Sustainability Opportunity in Tourism

Sustainability isn’t just about doing something good, it’s also good business. Right now, there is a massive opportunity where a huge number of travelers are looking for sustainable travel solutions, and very few businesses are making themselves easy to find.

Learn about simple practices that you can put in place, and ideas for collaborations that can put your business on the map, from a travel writer and industry expert who has visited some of the world’s leading destinations in sustainable tourism.
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Lesson Overview

Practical advice about incorporating sustainability into your business’ storytelling

 What you'll learn

  • Seeking out powerful partnerships
  • Earning referrals
  • Leveraging your content marketing
  • Focusing on your current guests
  • How to get the attention of writers and other storytellers

 Created for:

  • Business owners
  • Marketing managers
  • Entrepreneurs
  • General managers
  • Tourism Marketers
  • Operations managers

Lesson Content

Meet Our guest Speaker

Jonny Bierman
Founder, Eco Escape Travel

Jonny is the founder of values-based destination marketing firm Eco Escape Travel and a sustainable travel journalist, content creator, and photographer.

Based in Vancouver, Jonny works with destinations big and small on values-aligned marketing initiatives such as the recent the Destination Canada LGBT tourism campaign and strategy and Cariboo Chilcotin Coast Tourism Association's responsible travel campaign. Jonny uses his purpose-driven travel journalism to explain the importance of sustainability, Indigenous tourism, regenerative travel, and tourism's important connection to stewardship and conservation.

He is published in Conde Nast Traveler, Lonely Planet, Fodor's Travel, Matador Network, Readers Digest, and GoPro.
Patrick Jones - Course author