The Big Tourism Marketing Rundown — 2023/24

The biggest trends and tourism stories from 2023, how they'll affect our work this year, and five predictions for the year ahead.

Lesson Overview

Checking in on 2023 and planning for 2024

 What you'll learn

  • How social search is changing digital marketing
  • The rise of OTAs
  • The impact of AI
  • Sustainability as a key driver of tourism 
  • 5 Predictions for 2024

 Created for:

  • Business owners
  • Digital marketers
  • DMO leaders
  • Marketing managers

Lesson Content

Meet your host

Conner Galway
President, Lead Instructor; eLearningU

Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities. Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author