May 3, 2023

Tourism & the Creator Economy

Travelers, like online shoppers, are increasingly making purchase decisions directly through creator channels, yet our industry has been slow to adapt. Learn how leading brands and technology platforms are catching up by making it possible to track online bookings and empower creators to be advocates for their brands.
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Lesson Overview

How to connect influencer marketing campaigns, and other content creator partnerships, directly with real life bookings to create more transparency, better reporting, and more effective marketing efforts.

 What you'll learn

  • The current state of the creator economy in tourism
  • Practical ways we can work more effectively with influencers and content creators
  • What we can learn from how other industries have connected brands and creators effectively

 Created for:

  • Marketing managers
  • Destination marketers
  • Content creators
  • Business owners
  • Social media managers

Lesson Content

Meet Our guest Speaker

Pete Bryant
CEO and Co-founder, Steller

Currently the CEO and Co-founder of Steller, the world’s largest travel storytelling platform and community reimagined for today’s mobile-first travelers, he is passionate about the power of storytelling and the mobile-first, digital-native generation. With his experience in storytelling and travel, he combines his expertise with excitement, bringing these two avenues together.

Pete is also a Co-Founder and Managing Partner with Pioneer Venture Partners, a Seattle-based early stage venture capital firm focused on software as a service platform companies.
Patrick Jones - Course author