CERTIFICATION COURSE
Sustainable Tourism Course
Learn from experts from around the world who will go beyond the need for sustainable practices to define the business opportunity and the ways that we can all take steps to develop, attract, and grow sustainable travel for our own businesses and destinations.
Intro-Intermediate
Skill Level
8
Lesson Modules
10
Expert Guest Speakers
2
Professional Certificates
What you'll learn
What exactly is sustainable tourism?
Tactics you can use to market products effectively
The global demand for sustainable products
Stories, examples, and ideas from industry leaders
How to develop products that travellers are looking for
How to develop a plan to take the first steps
What to expect
This series of lessons will demonstrate the demand for sustainable travel, highlight the opportunities, then empower you to take advantage.
Conversations with industry experts
Practical lessons and examples
Hands-on exercises
Feedback from your instructors
Now available on-demand
$495 CAD
Meet your LEAD instructor
Jonny Bierman
Jonny is an esteemed journalist specializing in sustainable travel, an accomplished photographer, and a dedicated marketer with a focus on promoting destinations through a values-based lens. He’s a co-author of Lonely Planet's latest guidebook on British Columbia, and his contributions have graced the pages of Vogue, National Geographic, Condé Nast Traveler, Travel + Leisure, National Post, and many others.
As the visionary behind Eco Escape Travel, Jonny is at the forefront of innovative marketing to intertwine community, culture, and conservation. His work demonstrates how tourism can serve as a transformative power, fostering regeneration and ensuring destinations are left in a better state than they were found. His portfolio spans marine and terrestrial conservation efforts, Indigenous-led initiatives, and sustainability solutions rooted in science and technology.
As the visionary behind Eco Escape Travel, Jonny is at the forefront of innovative marketing to intertwine community, culture, and conservation. His work demonstrates how tourism can serve as a transformative power, fostering regeneration and ensuring destinations are left in a better state than they were found. His portfolio spans marine and terrestrial conservation efforts, Indigenous-led initiatives, and sustainability solutions rooted in science and technology.
Your Guest Instructors
Rachel Dodds, PhD
Heather Kelly
Director of Research, Adventure Travel Trade Association
Mikey Sadowski
VP of Global Communications, Intrepid Travel
Hans Pfister
Co-Founder, Cayuga Collection Hotels Lodges & Experiences
Genvieve Huneault
Development Manager, Indigenous Tourism Association of Canada
Samantha Pearson
Global PR Manager, PADI
Julie Andersen
Director Global Brand & PR, PADI
Jane Stark
Marketing Director, 4VI Social Enterprise
eLearningU Sustainable Tourism Certificate
After completing all lessons and evaluations, you will leave with your own plan to embrace the opportunity for sustainable tourism in your own business, and a Certificate that highlights your accomplishment.
Why Sustainable Tourism?
According to Booking.com's 2020 report, 82% of their travellers identified sustainable travel as important to them.
This reflects a significant shift in traveler behaviour, highlighting the need for education in sustainable tourism.
This reflects a significant shift in traveler behaviour, highlighting the need for education in sustainable tourism.
Tourism Sector Growth
The UNWTO has predicted that
international tourist arrivals would reach 1.8 billion by 2030
Job Creation
The World Travel and Tourism Council (WTTC) reported that the travel and tourism sector generated one in ten of the world's jobs in 2019, and one in five new jobs created since 2014
Contribution to Global Emissions
Tourism is responsible for about 8% of global greenhouse gas emissions
Impact on Biodiversity
The UN Environment Programme (UNEP) estimated that roughly 40% of all leisure tourism trips are to biodiversity hotspots
Practical case studies
Learn from real-world examples and guided exercises
Industry experts
Learn from international leaders in sustainability
On-Demand, Paced Learning
Earn your certificate in just 4 weeks
Our students love us
I highly recommend the Tourism Digital Marketing Course from eLearningU. The course is very specific to the tourism industry, making it more effective and valuable than a general overview of digital marketing tactics. It’s relevant and relatable for any business in the tourism industry and you’ll end up with a digital plan that makes sense for your specific business that’s attainable and impactful.
— Kerstin Auer, Echo Valley Ranch & Spa
I would absolutely recommend eLearningU to others in the tourism field. The courses offer practical knowledge that can help operators strengthen their businesses and be more successful. The program has helped me grow both personally and professionally, and I believe it can do the same for those interested in advancing their careers.
— Cheryl Eardley, Economic Development Manager, Huu-Ay-Aht First Nations
I am always looking for ways to expand my knowledge on the ever-changing tourism market. With eLearningU’s Digital Tourism Marketing Course, not only was I able to access valuable information from their captivating lessons, but also able to complete said lessons on my own time. This course is great for both new to the tourism marketing sector, and those that would like to advance their understanding. Thanks eLearningU!
— Mallery Barnett, Web & Social Media Coordinator, Kelowna Museums
Get started today
Meet your Host
Conner Galway
President, eLearningU; Junction Consulting
Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities.
Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.