July 7, 2022

Strategic Marketing that Drives Sales

Does your marketing strategy provide a clear roadmap that drives real world sales? There are many digital marketing tactics out there: social, email, SEO, paid search, influencer, etc., but many tourism businesses don’t take the time to put a plan in place before using them. When that happens, the results are often less than stellar or much worse.

Using a real world case study of a luxury adventure tour operator, our guest, Darryl Leniuk, works through the systems and processes of creating an actionable marketing plan that delivered nearly 100% growth in bookings and revenue over the company’s best pre-covid season.
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Lesson Content

Meet our guest speaker

Darryl Leniuk
Chief Strategist, Aventur Marketing

With a background spanning well over a decade working as an adventure travel journalist, outdoor photographer, and PR consultant, Darryl brings a powerful skill set to the table for tourism businesses seeking exceptional growth. As a recognized expert in adventure travel, he has worked with tour operators and DMOs in more than a dozen countries, produced hundreds of media articles, won awards from Destination Canada and The Travel Media Association of Canada (TMAC), and authored an adventure travel column for The Globe & Mail. His media clients have included Canadian Geographic Travel, Men’s Journal, Ogilvy & Mather, Destination BC, and Hong Kong Airlines.

Storytelling is in his DNA, and he excels at getting to the essence of a tourism experience, finding what separates an outfitter or destination from the myriad of competitors out there, and translating that into a strategic marketing plan for growth.
Patrick Jones - Course author