April 14, 2023

Where the Smart Money is Headed in Digital Advertising

In the already fast-moving world of digital marketing, there is no subject that seems to change more quickly than advertising. From search to social, podcasts to managed placements, it can be nearly impossible to know where to allocate a budget most effectively, partly because the terms and technology can be such a maze to navigate.

In this lesson, we're joined by an expert who is trusted by some of the biggest digital advertisers in tourism to make smart advertising decisions. We’ll define what exactly “programmatic advertising” is, learn about some of the most common misconceptions about digital advertising, and where some of the biggest wins can be found.
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Lesson Overview

Evaluate and assess digital advertising opportunities like a professional media buyer

 What you'll learn

  • The various types of programmatic ads
  • Google’s newest AI-driven ad tool
  • Where paid media fits in a tourism marketing mix
  • How to scale an ad budget from $1000 to $100,000

 Created for:

  • Digital advertisers
  • Business owners
  • Marketing managers
  • Executive Directors
  • Media buyers

Lesson Content

Meet Our guest Speaker

Mike Tyler
CEO, War Room Inc.

Mike is the founder and CEO of War Room, one of North America’s leading programmatic media buying agencies. They are responsible for managing millions of dollars in ad spend for clients in a variety of different industries, and have extensive experience in the tourism industry with clients like TOTA, Sun Peaks Mountain Resort, and Big3, which manages Banff, Lake Louise, and Mount Norquay.
Mike and his team have set themselves apart by developing proprietary systems that include their SCORE method, and Kedet, which is both the adorable robot that you’ll see on their website, and their programmatic ad buying platform
Patrick Jones - Course author