May 12, 2022

Real-life Social Media Tools & Tactics

Social media is such an evolving, dynamic tactic that it can be challenging to cut through the clutter. This week we'll be joined by an industry veteran who has run marketing for a DMO, an agency, and now a global brand.

She shares ideas, stories, and best practices, plus how to take big ideas and make them into real, practical tactics.
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Lesson Content

Meet our guest speaker

Meghan Reading
Marketing Manager, Mountain Equipment Company (MEC)

Meghan has worked in the industry for the past 8 years consulting, managing marketing and media in-house, building strategies, and developing creative. She has worked extensively in social media strategy and content creation, specifically with Tourism Kelowna, Thompson Okanagan Tourism, and on partner campaigns with Destination BC.

She transitioned from in-house marketing 4 years ago to work at TAXI Agency on brands like DivaCup, Vancity, Foundry, lululemon, Audi, and more, but tourism marketing has continued to be a passion on the side throughout it all.

Meghan recently started a position at MEC as Marketing Manager and is looking forward to helping more people have great times outdoors.
Patrick Jones - Course author