September 1, 2023

Practical AI Tools for Tourism Marketers

It seems like there’s a new AI tool released every day, which can make it nearly impossible to know where to get started, let alone keep up.

In this lesson, you’ll learn from a consultant and University Instructor who has made it her mission to simplify these tools so that anyone can put them to work. You’ll also hear about the three tools that she recommends everyone try out right now.
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Lesson Overview

Practical ways that AI tools can be used to make you a more efficient tourism marketer

 What you'll learn

  • Defining AI
  • Training your AI assistant to work for you
  • How to get started with ChatGPT
  • Emily’s list of other recommended AI Tools

 Created for:

  • Business owners
  • Social media managers
  • Entrepreneurs
  • Content marketers
  • Digital marketers

Lesson Content

Meet Our guest Speaker

Emily Baillie
Founder, Compass Content Marketing

Emily is a teacher, consultant, and digital marketer with 15 years experience working with brands such as GlaxoSmithKline, Canadian Marketing Association, Huron County Economic Development, and Northern Ontario Travel. 

She is an Instructor in the Canadian Marketing Association (CMA) Charter Marketer program and leads classes at McMaster University & Humber College on digital content and social media marketing, and just recently has added classes on AI technologies to optimize marketing campaigns. 
Patrick Jones - Course author