January 17, 2023

Lessons from Launching a Tourism Podcast

Podcasts have never been more popular than they are right now, which has many of us asking the question: How might podcasts work in a tourism marketing plan?

To answer, we’re fortunate to be joined by Robyn Goldsmith, Destination & Sustainability Manager at Tourism Revelstoke, who is also the co-host of their new podcast Think Revelstoke.
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Lesson Overview

Learn about what it takes to launch a podcast, how it’s going, and lessons that they’ve learned along the way.

 What you'll learn

  • What it takes to launch a podcast
  • The role of podcasting in a destination marketing strategy
  • The current state of podcast marketing

 Created for:

  • Destination marketers
  • Social media managers
  • PR professionals
  • Senior leaders
  • Content creators
  • Executives

Lesson Content

Meet Our guest Speaker

Robyn Goldsmith
Destination & Sustainability Manager, Tourism Revelstoke

BioAs the Destination & Sustainability Manager with Tourism Revelstoke, Robyn is working towards a brighter and more inclusive future for tourism in our small community. Tourism has the potential to bring massive economic benefits to our city, but has potentially deleterious effects. Her role is to look at ways to disperse the benefits of tourism to our community and environment while keeping its negative impacts in check.

Prior to transitioning to tourism, Robyn was a lawyer practicing in Revelstoke and Kamloops. In her early career, she was an outdoor guide and instructor, and has always been passionate about introducing people to the province of British Columbia and its wealth of outdoor opportunities. She embraces the many opportunities Revelstoke has to offer, spending her time skiing, mountain biking, painting, and gardening.
Patrick Jones - Course author