October 20, 2023

How Do We Inform Travelers Without Social Media?

Social media and search engines are in a battle with regulators over news, resulting in shutdowns and blackouts across a variety of different countries. The tourism industry relies heavily on news to educate travelers about local updates like weather conditions, climate events, and transportation delays, so any disruption is critical to the way that we communicate with our guests.

In this lesson, we learn from a journalist who was on the forefront of the Australian news shutdown about how we can expect the public to adapt, what the implications of a Big Tech + news deal could look like, and how businesses will forever have to think differently about PR.
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Lesson Overview

The implications of Big Tech’s battle with news organizations

 What you'll learn

  • What the fight is about in various parts of the world
  • How people get their news when the news doesn’t appear in their social media feeds
  • The role of email, TikTok, podcasts, and other news sources
  • How tourism businesses should be planning their PR strategies in a post-social news era

 Created for:

  • Executive Directors
  • Destination Marketers
  • PR Professionals
  • Bloggers
  • Content Creators
  • Journalists

Lesson Content

Meet Our guest Speaker

Emma Elsworthy
Journalist & Newsletter Editor, Crikey News

Emma writes The Worm, one of Australia’s most popular daily newsletters. Before joining Crikey in 2021 as a journalist and newsletter editor, Emma was a breaking news reporter in the ABC’s Sydney newsroom, a journalist for BBC Australia, and a journalist within Fairfax Media’s regional network. She was part of a team awarded a Walkley for coverage of the 2019-2020 bushfire crisis, and won the Australian Press Council prize in 2013.

Emma's website
Patrick Jones - Course author