May 12, 2023

How to Install and Use Google Analytics 4

For the first time in 17 years, Google is making a major change to the way that its Analytics tool operates. In this lesson you will learn exactly what’s changing, how to switch your website over, and what to expect once you open up your new GA4 dashboard.
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Lesson Overview

What is GA4 and what makes it different?

 What you'll learn

  • How to install GA4 in your website
  • Key reports to pay attention to for tourism marketers
  • What’s new in the Google Analytics Dashboard

 Created for:

  • Small business owners
  • Website designers and developers
  • Digital marketers
  • Marketing managers

Lesson Content

Meet your Instructor

Conner Galway
President, Junction Consulting; eLearningU

Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities. Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author