May 12, 2023
How to Install and Use Google Analytics 4
For the first time in 17 years, Google is making a major change to the way that its Analytics tool operates. In this lesson you will learn exactly what’s changing, how to switch your website over, and what to expect once you open up your new GA4 dashboard.
What is GA4 and what makes it different?
What you'll learn
How to install GA4 in your website
Key reports to pay attention to for tourism marketers
What’s new in the Google Analytics Dashboard
Small business owners
Website designers and developers
Meet your Instructor
President, Junction Consulting; eLearningU
Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities. Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.