July 14, 2022

How to Get the Most From Your Content

The one thing that none of us have too much of is time. So when it comes to content marketing, it's essential that we get the most value possible from the least input.

In this session, you'll see how smart tourism marketers can create weeks of content from a single session, maximizing not only the benefits to the business, but also improving the guest experience along the way. We'll use real-life examples and share the tools that marketers use to make the most of their time.
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Lesson Content

Meet our guest speaker

Conner Galway
President, Junction Consulting, eLearningU

Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author