July 6, 2023

How Small Niches Get Big Social Media Audiences

Learn how Rachael Tancock has been able to take her love of nature and turn it into a 100k+ follower Instagram account called @thenatureeducator.

What started as a hobby when she was working as a marketing coordinator for a tourism attraction has turned into a full-time passion. Her secret? Incredibly niche nature content. Rachael shares how her focus and consistency have led to her account’s incredible growth, plus what she’s learned since becoming a content creator.
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Lesson Overview

How focusing on high value, niche content can lead to exceptional growth and community.

 What you'll learn

  • Finding your content niche
  • Simple, free apps and editing
  • Which analytics to pay attention to
  • How to create content effortlessly
  • How a content creator constructs their Instagram Reels

 Created for:

  • Content creators
  • Content marketing managers
  • Social media managers
  • Marketing managers

Lesson Content

Meet Our guest Speaker

Rachael Tancock
Content Creator, The Nature Educator

Rachael is a Naturalist and Content Creator who shares her knowledge and passion for nature through her @TheNatureEducator social media accounts to connect people with the natural world and encourage everyone to spend time outside.

She was born and raised on Vancouver Island, British Columbia and loves hiking, camping, free diving, identifying species, and leading nature programs. Rachael obtained a Bachelor of Science Major in Geography and Minor in Environmental Studies at the University of Victoria and a Bachelor of Education from Vancouver Island University. She has worked as a Naturalist and Environmental Educator, developing and leading nature programs for school groups and the general public about various topics for people of all ages. Rachael has also worked in Marketing and Communications as a Marketing Coordinator and Content Creator.

Her passion for nature and experience in marketing provides the perfect combination to make environmental content. Rachael is excited to continue partnering with businesses and organizations to provide content and highlight their brands on her social media accounts.
Patrick Jones - Course author