November 29, 2023

How Small Businesses Attract and Leverage Bloggers & Influencers

The world of food and travel writing is alive and well, but it’s not always clear how businesses get noticed, get covered, and what they can do with that content once it's published.

In this lesson you’ll learn from a social media content creator turned CBC food writer about the current state of blogging, online reviews, and what he’s learned from writing about hundreds of local businesses.
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Lesson Overview

Learn from a CBC food writer about how he finds his topics, what businesses can do to get noticed, and his advice to marketers about how to maximize the value of a great piece of content.

 What you'll learn

  • The current state of blogging and content creation
  • How to approach writers
  • Dos and don’ts for working with creators
  • What to do once you get a write up

 Created for:

  • Business owners
  • Content creators
  • Digital marketers
  • PR professionals

Lesson Content

Meet Our guest Speaker

Allan Pulga
Food writer & content creator

Allan is a bilingual media junkie and seasoned writer with over 20 years of marketing, communications, PR, and journalism experience. He has a full-time role with Immigration, Refugees and Citizenship Canada (IRCC), and his side projects include writing for CBC Saskatchewan's Regina Bites; joining a food panel for enRoute magazine; and running the Instagram account @poonisms.
Patrick Jones - Course author