October 6, 2022

How Creators Produce Content That Engages

In a sea of tourism content, how do you stand out? In this lesson we hear from a creator who has been doing exactly that, not only for brands, but also for her award-winning travel blog.

Learn how creators plan, execute, and publish content that attracts and engages travellers, and what brands can learn from bloggers.
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Lesson Content

Meet our guest speaker

Rachelle Hay
Social Media Consultant, Content Creator & Award-winning Travel & Lifestyle Blogger

Rachelle is an award-winning blogger and content creator. Heralding from her tropical homeland of Trinidad and Tobago, she's currently based in Vancouver, Canada.

As a creator, she's been recognized by the Caribbean Tourism Organization, has worked with organizations including the Jamaica Tourist Board and Sandals Luxury All-Inclusive Resorts, and collaborated with brands ranging from Yves Saint Laurent to Daniel Wellington.

She has worked in Marketing, Television Production & TV Hosting, as well as Client Relationship Management and earned her Masters Degree in Business Administration from the Beedie School of Business at Simon Fraser University. After toiling away in the finance industry she made a giant leap to pursue her passions of travel and storytelling which led her discovering a love for acting.

She applies the learning from her MBA and social branding experience to other client brands and her own projects through her work as a remote Digital Marketing Consultant focusing on social media and email marketing. Rachelle is also an actor and thrilled to be in Vancouver, one of the top Film & TV hubs in the world (catch her on NBC and Facebook Watch).
Patrick Jones - Course author