November 10, 2022

5 Practical Ways to Use Digital Marketing

eLearningU President and lead instructor, Conner Galway, presents practical digital marketing advice that he and Junction Consulting learned from a major pandemic-recovery project where the team worked directly with 16 local tourism businesses to help them embrace digital as a key phase in their businesses.
They found 5 practical ways that the most effective digital tourism businesses set themselves up for success, and all of them can be done by just about anyone.
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Lesson Content

Meet your instructor

Conner Galway
President, Junction Consulting; eLearningU

Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities. Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author