February 27, 2024

How Facebook is Still Effective for Tourism Marketing

Facebook is still the largest and most-used social media channel in the world; However, it has become very crowded and difficult for brands to break through.

In this lesson you’ll learn about how Facebook is being used, who's using it, and one tool that can make your Facebook marketing a whole lot easier. You’ll also learn about the types of content that are working today, with real-world examples.
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Lesson Overview

Learn how tourism businesses can use Facebook to their advantage

 What you'll learn

  • Who is still using Facebook?
  • What types of content are working today?
  • One tool that will make your Facebook tactics easier and more effective
  • How the Facebook algorithm works
  • Advertising, and other ways to get your content in front of your target audience

 Created for:

  • Social media managers
  • Content creators
  • Marketing managers
  • Small business owners
  • Digital marketers

Lesson Content

Meet your Instructor

Conner Galway
President, eLearningU; Junction Consulting

Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities. Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author