August 4, 2022

Dreaming Big, Starting Small – How we learned to win in Wine Country

Entrepreneur, winemaker and marketer Joanne Schlosser will join us to share her principles of small business digital marketing success. They include:

  • Starting small: When getting a small business off the ground, it is important to dream big... and start small. Managing expectations is key.
  • Finding your people: You are the community you keep. Joanna & Niche Wine have built a community over the last 12 years that proves the validity of the 80/20 rule.
  • Storytelling: The wine world is rooted in a pride of place, people, and culture; and storytelling is at the root of it all. There is a journey that unfolds with every vintage.
Write your awesome label here.

Lesson Content

Meet our guest speaker

Joanna Schlosser
Co-founder & CEO, Niche Wine Co.

Joanna is the Co-Founder and CEO of Niche Wine Company. She is also a writer and brand strategist with a passion for crafting compelling stories and immersive experiences.

A proud member of the Squamish Nation, Joanna comes from a long line of storytellers. "I do my best work at the intersection of brand building, content strategy, and creative direction," she explains. "I thrive when I’m connecting with people and drinking Pinot Noir."
Patrick Jones - Course author