June 3, 2025
Turn Digital Readiness Into Your Competitive Advantage
With the majority of tourism bookings now happening online, just having a website and social media presence is no longer enough, and many businesses still haven’t taken the next step toward true digital readiness.
In this session, you’ll learn from a global tourism marketer who has helped businesses and destinations elevate their digital strategies. Discover what many businesses are missing, small changes that make a big impact, and how to create a guest-focused digital presence that drives results.
In this session, you’ll learn from a global tourism marketer who has helped businesses and destinations elevate their digital strategies. Discover what many businesses are missing, small changes that make a big impact, and how to create a guest-focused digital presence that drives results.
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Overview
What you'll learn
Created for:
Meet Our guest Speaker
Peter Freeman
Since relocating to Northwestern Ontario from his home state of South Australia in 2013, Peter has led the transition of WOOF Media into a location-independent tourism marketing agency.
He has the privilege of working with team members and clients from many stunning locations across Australia and Canada. In leading a distributed team, Peter has unlocked the advantages and the challenges of remote working, while retaining his longstanding passion for the success of regional tourism businesses and their communities, whether they're in the middle of the Australian outback, on a remote lake in Canada, or anywhere in between.
When he's not fielding calls from down under, you'll most likely find him enjoying the great outdoors with his family, wetting a line hoping to land the next big one, or bouncing around a volleyball court, indoors or on the beach.
He has the privilege of working with team members and clients from many stunning locations across Australia and Canada. In leading a distributed team, Peter has unlocked the advantages and the challenges of remote working, while retaining his longstanding passion for the success of regional tourism businesses and their communities, whether they're in the middle of the Australian outback, on a remote lake in Canada, or anywhere in between.
When he's not fielding calls from down under, you'll most likely find him enjoying the great outdoors with his family, wetting a line hoping to land the next big one, or bouncing around a volleyball court, indoors or on the beach.
Patrick Jones - Course author

Hosted by
Conner Galway
President, eLearningU; Junction Consulting
Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.
Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief, an award-winning weekly newsletter that is read by executives at many top North American brands.