Tourism Talks
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June 3, 2025

Turn Digital Readiness Into Your Competitive Advantage

With the majority of tourism bookings now happening online, just having a website and social media presence is no longer enough, and many businesses still haven’t taken the next step toward true digital readiness.

In this session, you’ll learn from a global tourism marketer who has helped businesses and destinations elevate their digital strategies. Discover what many businesses are missing, small changes that make a big impact, and how to create a guest-focused digital presence that drives results.
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Featuring Peter Freeman

Managing Director, WOOF Media

Overview

Learn how tourism businesses can move beyond having a basic online presence to become truly digital-ready

 What you'll learn

  • The stages of digital readiness, and what you can do along the way
  • How the digital guest experience can be an extension of the offline experience
  • How to take your website from “good enough” to great
  • How to shift more bookings from OTAs to your own website
  • How digital readiness can create a predictable revenue stream
  • How the post-visit phase can be the most valuable part of your digital strategy

 Created for:

  • Marketing Managers
  • Business Owners
  • Digital Marketers
  • DMO Leaders
Meet Our guest Speaker

Peter Freeman

Managing Director, WOOF Media
Since relocating to Northwestern Ontario from his home state of South Australia in 2013, Peter has led the transition of WOOF Media into a location-independent tourism marketing agency.

He has the privilege of working with team members and clients from many stunning locations across Australia and Canada. In leading a distributed team, Peter has unlocked the advantages and the challenges of remote working, while retaining his longstanding passion for the success of regional tourism businesses and their communities, whether they're in the middle of the Australian outback, on a remote lake in Canada, or anywhere in between.

When he's not fielding calls from down under, you'll most likely find him enjoying the great outdoors with his family, wetting a line hoping to land the next big one, or bouncing around a volleyball court, indoors or on the beach.
Patrick Jones - Course author
Hosted by

Conner Galway

President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, develops strategy, and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes The Brief, an award-winning weekly newsletter that is read by executives at many top North American brands.